Tuesday, July 9, 2013

Eye-popping custom fabricated billboards stand out from the crowd!

Our company's fleet of mobile billboards were deliberately designed to carry extra weight to offer the creative advantage for attaching custom 2D or 3D elements.

At Billboards2Go.com we strive to be your first choice for quality turn-key mobile billboard media solutions. In doing so, we are proud to announce that our production service is now offering unique design presentation opportunities.

To get noticed these days, advertisers often need to go to the next level to capture the more distracted, hard-to-please audience. When you need to command attention, we’re your front row ticket to success. Our talented design team can translate your concepts into a bold 2D or 3D mobile billboard, creating an eye-popping memorable experience for your audience. With as little as a small 2D extension designed to enrich a standard 10’ x 22’ board (as shown above with the Jagermeister bottle) or mind-blowing 3D elements, we have the skills to meet your conceptual demands and production budgets.

Our Custom Resources Include - but are not limited to:

Simple 2D Extensions, Large Vacuum-formed Elements, Custom Fiberglass Structures, LED Enhancements, Moving Mechanical Elements, Scent Dispensing Technology, Large Scratch-N-Sniff Areas, Theatrical Smoke, Continuous Bubbles, Amplified Sound and Local FM Radio Broadcasting

Our expert team knows how to produce a look that will last while parked for stationary display or in transit up to 60 mph down a highway. And with our exclusive telescoping billboard technology your message will be even more eye-catching.

It’s easy and straight-forward: Our clients submit a flat mock-up of their design and a portion is recreated into an attention–grabbing 2D or 3D enhancement that stands out from the rest of the board.

Your project deserves the most creative implementation possible and we’re ready to quote a custom fabricated project that will turn a lot of heads for a rate that is affordable. We can execute the whole experience from conception to installation in a matter of a few weeks or less, depending on the extent of the enhancements.

Let your imagination soar with the possibilities and let's make it happen!

Additional resources about 3D billboards Link

Monday, July 8, 2013

Got Speed?

New York City is well known as a gritty and tough place to grow up and make it. “If you can make there, I’ll make it anywhere” as Frank Sinatra famously crooned, is words of wisdom. Now, I’m sure many of you can relate to the hustle-n-bustle of being in the advertising business in this town, especially if you commute in and out of here every day. For myself I’ve been working in Manhattan for over 25 years and I’m still not use to all of its insanity. That’s where drag racing comes in for me. To some it’s a loud and useless sport and to others it’s a symphony of mans’ achievements in engineering. With a mechanical engineering background and a self described “motor-head” I fall on the latter side of the argument.

What’s the thrill of drag racing? Foremost, many people love the excitement of cars racing down a track, but fewer know just how these machines work. From horsepower of the engine, weight of the car, friction of the road, to air resistance, all of these aspects can be explained by physics when broken down into their various components. The thrill for me is born out of a combination of manipulating the shear horsepower, the high decibels and a competitive spirit.

As our race team’s active crew chief, drag racing has given me an outlet to make some noise, take advantage of my mechanical skills and have a little unique fun away from the hectic schedule of the media business. When my team and I arrive at a track we concentrate on one mission and that is to safely win races. In order to do that there are literally hundreds of variables that go into a successful run. From a well tuned engine to a focused driver, everything needs to be synchronized like a Swiss clock.

The atmosphere at the race track is thick and intense. Our racing category puts us up against seasoned professionals traveling over 150 mph in a matter of a few seconds. There’s little room for error and “safety” is our mantra. When our team driver Russell Arthur was a kid he was convinced that one day he was going to become an Astronaut. Although he was only about eight years old at the time his dream has gotten a little closer to being fulfilled. Now as a professional race car driver (and our graphic and production manager) he has gained the insight of what it must feel like for an astronaut at launch time. At the starting line of a race he experiences the intense g-force that is comparable to a rocket’s lift off.

To sum up this article I would like to add that drag racing is an art, albeit loud, the noise is music to my ears. If you would like to see the Billboards2Go.com racing team in action, you’ll find us at Raceway Park in Englishtown NJ this coming July 28th. The events are the 34th Annual Old Time Drags & Rod Run and the11th Annual Funny Car Reunion. Besides racing in the event we’re sponsoring the “Jungle Jim Award” for the best burn out. If you don’t know who Jungle Jim was or what a burn out is, don’t worry… you’ll have a blast anyway if you show up. The doors open at 8am.

Lastly, a good tip: bring hearing protection, a hat and a bottle of water.

Monday, June 17, 2013

How LGBT-Friendly Is Your Media Provider?







An "LGBT" message may be considered too controversial for some media outlets and are often declined. Either with print, TV, online or out-of-home, some media suppliers may be reluctant to place that type of ad. There are countless documented cases where LGBT or other minority groups have been discriminated against based on a preconceived opinion and not based on reason or logic.

At Billboards-2Go we believe in the First Amendment right for LGBT and other minority groups to have an opportunity to openly express their views. On that note, Billboards-2Go has run a mobile billboard truck at the Philadelphia Pride Parade and Pride Fair this past June 9th. At the parade, the mobile billboard was used as a quick and easy parade float with added silver tinsel trim. The ad message was for an LGBT-Friendly senior living facility in downtown Philly. The facility is one of the first of its kind in the nation. The ad’s placement could not have been any better. With thousands of enthusiastic spectators at the parade and subsequent fair, the message clearly resonated with the audience.

In terms of bang for the media buck, the ad client was extremely satisfied with the outcome of the event and quick turn-around of our services. Our state-of-the-art mobile billboards offer close to 500 square feet of in-your-face advertising space. They’re perfect as a parade float and the creative opportunities are endless on the double-sided 10’ x 22’ wide billboards. Our stunning full color, high resolution printing is ideal for close up viewing at a parade or special event.

Lastly, Billboards-2Go is dedicated to supporting advertisiers that may not have other exposure opportunities. Every major change in history started with one person or one event. We are doing our part – are you?

Monday, May 20, 2013

Targeted OOH Ad Placement Adds Cachet to Autobody Shop’s Image



According to Wikipedia, "Targeted advertising is a type of advertising whereby ads are placed so as to reach consumers based on various traits such as demographics, psychographics, and behavioral variables. Furthermore, "Alternative advertising provides a way to address consumers in places they may not expect."

The two statements above succinctly describe the impact of a well place mobile billboard unit. On that note, I would like to add that the “effectiveness multiplier” is a well crafted graphic ad design. The following press release describes the perfect combination of creative and logistical factors that go into a successful media campaign.

On Saturday May 18th, 2013 Billboards2Go.com displayed a mobile billboard unit at the Hot Rods and Harleys car show. The annual show takes place in the quaint town of Rahway, New Jersey. Lined up on every street, literally taking over much of the downtown area there were hundreds of classic cars, muscle cars, and race cars. In addition, motorcycles of every type, including lots of brand new demo Harleys, all available for the thousands of spectators to see, touch and enjoy.

Although the weather was a little overcast with a few short sprinkles, the large crowd still made the best of the situation and devoured the various fair staples such as hot dogs, ice-cream, kettle popcorn and mozzarella corn cakes. With several live bands throughout the event playing a mix of rock tunes, a live ballet show on a mobile stage and other exciting entertainment, the free car show was the perfect venue for a local Maaco autobody advertisement on a mobile billboard.

Billboards2Go additionally displayed their dragster race car next to the Maaco mobile billboard. The dragster affectionately named “Berserk” was a real crowd pleaser. About every hour on the hour the Berserk race team started the loud and powerful engine and revved it up for a few minutes. The demonstration attracted a large crowd enhancing the effectiveness of the Maaco billboard’s placement. A Maaco employee took advantage of the increased number of spectators brought over by the dragster and handed out plenty of $50 savings coupons.

The photo attached show the Maaco mobile billboard boomed-up to about 18 feet high. The unique and exclusively designed mobile billboards are available only through Billboards2Go.com. The huge double-sided sign with a tall rear banner gives an advertiser about 500 square feet of usable ad space. Unlike the more standard looking mobile billboard signs that are stuck to their truck's chassis the exposure advantage of a 18 foot high billboard is obvious. It was seen from hundreds of feet away with little obstruction giving the advertiser an extra boost of exposure. The synergy between the thousands of car enthusiasts and the autobody client was perfect. Reaching this captive audience with a message that resonates was the goal for the ad placement.

The bold and effective Maaco ad design was created, printed and finished in-house by Billboards2Go.com and will be used for other targeted events throughout the next few months. There is never a storage or re-posting cost charged to the client for future ad campaigns. Having the banners in storage saves the client money and enables a quick reposting for future events.

For the most reliable, affordable and effective mobile billboard service in the USA, there is only one name to remember… Billboards2Go.com



Friday, January 4, 2013

Mayan Apocalypse




Hi Friends!

If you can read this post, then I am happy to congratulate you for making it through the Mayan Apocalypse!

You’ve made it through the cataclysm to be caused by an asteroid collision with Earth, or was it the pole shift where the North Pole swings erratically in a new direction? Now I remember, it was the sun’s “active cycle” that was going to melt us all. Whatever the catastrophe was, now that we’ve obviously made it through it’s about time to get back to business. And my company’s business is creating positive results for our clients’ mobile billboard promotional efforts.

I attached my favorite "end of the world as we know it" internet joke above to sum up my feelings about 2012. We made it past the December 21st apocalyptic dead line - we didn’t fall of the “fiscal cliff” and gas prices seem to be coming down a bit. Feels like we’ll have smooth sailing ahead and it’s time to think about moving forward with effective mobile billboard media plans for 2013.

About 2012, we appreciate all of our clients (past and present) and thank you for being a part of our business family and utilizing our media services during the past years. We’ve come so far since our early beginnings over fourteen years ago and we could not have done so without support from a number of people like you.

Lastly, Happy New Year! - The Billboards-2Go team and I wish you a Healthy, Happy and Prosperous 2013.



Wednesday, November 14, 2012

KISS PRINCIPLE




In the world of outdoor advertising, consistency is like a scorecard that the consumers keep in their heads. People know that advertising is expensive, so the more a company advertises, the more successful it must be. And the more successful it is, the more it means that other people must be choosing it.

Your brand or special event can benefit from this power of positive momentum. Through your initial advertising efforts, people will learn that that you exist. With repeated exposure, they'll learn that you're stable. With even more repeated exposure, they'll assume you're successful— after all, based on your ability to sustain an advertising campaign, shows the public that you’re offering a trusted, successful, and reliable product.

It’s a given that long term sustained advertising is the key to influencing the consumer. The specific design and content of your ads is, of course, of vital importance as well— but what's true of your career, of sports, and of life in general also holds true of advertising: never underestimate the power of simply showing up. Just being in view of your potential audience can mean the difference between success and failure for your marketing project.

Showing up with a large “elevating” double-sided mobile billboard is the best way to get your message seen by a huge audience. With relatively little lead time and tremendous marketing flexibility; our mobile billboards are an affordable media option. To best utilize my company’s mobile billboard advertising, put yourself in the place of the viewer. A majority of this type of media will be viewed from an automobile, so get in your car and drive, but this time look around and see how you view things. We’ve all heard the “rule” about billboards: no more than seven words, right? Keep that in mind as you drive through town. How much will you remember that is contained in the form of a word-driven message? And what if one of those seven magic words is a phone number? Do you have a pad of paper and pen handy to jot it down? It’s not likely that many people will, and the number will be forgotten when the light changes to green.

What you will remember from your encounter with outdoor advertising is your immediate impression: a few clear visual cues that stay in your eye and mind. Whatever you expect the public to carry away from this encounter, it needs to be simple.

Simple does not mean ineffective- quite the opposite, a well designed billboard will encourage the consumer into action. From driving directly to a store sale or remembering a political candidate during Election Day, your mobile billboard message can be a primary motivational source. But that doesn’t have to mean unsophisticated. Less, when carefully thought through and selected for specific impact, really can be more elegant, more refined, and most importantly, more successful. Conversely, insisting upon “getting more for your money” by including more and more information, can actually weaken the impact of your advertising and create a clumsy impression. I personally have argued with many a client that they are over doing the copy. Often I am successful in being able to scale back the message but other times I’m not. My best suggestion is when it comes to mobile billboards “keep it short and simple.”

Lastly, do not hesitate to call us with any design questions. We have been in the outdoor advertising business long enough to be considered an expert resource. We can work with your art directly, modify your design to get maximum impact or create something brand new from scratch. Either way, you’ll end up with a professionally produced advertisement shown on the largest mobile billboards in the country.  800-772-7539  www.Billboards2Go.com