Tuesday, October 14, 2014

A Mobile Billboard for a Montel Williams TV Commercial

According to many, If you can make it in New York, you should be able to make it anywhere. That's because New York is the most dynamic and competitive city in the world, at least that is what the "Global City Competitiveness Index" states. Other cities ranking high on the list include London and Paris.

While the sheer size of New York's economy may play a part in its high ranking, the index takes a variety of factors into account, including a city's quality of life, human capital, as well as its business and regulatory environment. Although it should, the ranking does not specifically account for the heavy traffic throughout most of the city’s roads. Everyone knows the traffic in New York City is appalling. You have to deal with crazy taxis, buses and trucks and seemingly suicidal bikers and pedestrians. Keep in mind that pedestrians will cross wherever and whenever they want.

The story of New York is unarguably one about its people: who they are, where they reside and work, how they live and play. New York City offers incomparable museums, attractions, restaurants, hotels, theaters, entertainment and shopping. The amount of visitors (international and domestic) to New York City in 2013 was 54.3 million and they spent a whopping $38.8 billion.

Now that I painted a vivid picture of New York, in particular Manhattan, you need to imagine working here. In this town, “time is money” -  a term coined by Benjamin Franklin. Imagine again that you are going to shoot a TV commercial in Midtown at Columbus Circle by the Time Warner building. The sheer logistics is overwhelming and the red tape extensive! For the producer (in this case, the legendary TV talk show host, Montel Williams) the stakes are extremely high. You have a certain window of opportunity to get it right the first time. With a huge crew, many extras and lots of equipment costing a small fortune, the need for everything to go smoothly as clockwork is a prerequisite.

That is where Billboards2Go.com comes in… The TV commercial shot this past month called for a large billboard to be the backdrop of the event as well as driving around the city (as shown in the photo above.) A custom fabricated display with several lighted mirror stations stood at the base of the truck . This is where the “ordinary women off the street” would try the advertised beauty product “Derm Exclusive.” The commercial took three days to shoot and lasted several hours each day. The billboard featured Dr. Andrew Ordon, Board-certified Plastic Surgeon and TV Host.

Why Billboards2Go.com opposed to another mobile billboard vendor? The reason is simple; Billboards2Go.com offers a top quality product and service at competitive rates. Besides the fact that we use specially designed billboards that may elevate the sign frames for extra exposure, our high resolution printing capacity is perfect for up close presentations. Our reputation as a turnkey, reliable business partner who is familiar with the Manhattan market was also a key contributing factor to participating in the Montel Williams project.

When the stakes are high and the time is of the essence, Billboards2Go.com delivers!  Montel Williams found that working with Billboards2Go.com was a smart move. We contributed to the overall success of the project by being on time and ready to work as promised. The director of the commercial, Chris Strand was quite impressed with our presentation and stated the billboard looked fantastic and he would be happy to work with us again… Chock up another satisfied customer!