Wednesday, September 18, 2013

Mobile Billboard in Drag Race at Raceway Park Englishtown NJ US Diesel Truckin Nationals 2013

by Bob Goodwin 

On September 14th, Andrew Miller (VP of was the race driver behind-the-wheel at the US Diesel Truckin’ Nationals. Andrew did not drive the Billboards2Go professional dragster, but he did race one of the company’s diesel powered mobile billboards. (photo shown left) According to track officials, the annual event at Raceway Park in Englishtown New Jersey attracted over seventeen thousand people- it’s biggest turnout in 25 years.

The US Diesel Truckin Nationals is an all day "trucks only" event that features hundreds of custom, racing and show trucks, plus the Transportation Industry Service and Equipment trade show. The event culminated with a thrill show featuring jet powered trucks, dragster trucks and Monster trucks pouncing on and crushing several lines of junked cars. The event draws huge crowds of people who work in the trucking and related industries among many others, young and old who just love trucks. There is no other truck extravaganza like it. Best of all, the thousands of Truckers, Fleet Owners, Manufacturers and Fans all attended with a good frame of mind and a special camaraderie that seems to exists only between soldiers that have experienced the crucible of combat together. 

Andrew ran 5 passes down the packed-bleacher drag strip making it all the way to the semi-finals. His Billboards2Go truck raced the ¼ mile track at decent ET of 25 seconds and at a shattering top speed of about 52 MPH. He was in a good position to win in his category when he “red lighted” on his last pass. Additionally after each pass, Andrew stopped a few times in different spots on the return road in front of the bleachers and tossed HFI logo tee-shirts and caps to the overwhelmingly enthusiastic crowd. Between the races the Billboard2Go truck slowly cruised the pit areas and parked in prominent positions to get the best possible exposure for the client HFI.

You may be asking yourself, how can a billboard truck win any race when they seem to be slow and lumbering? It’s an easy answer… it’s called Bracket Racing (Google it). Bracket Racing is a form of drag racing that allows for a handicap between the predicted elapsed times of two faster and slower vehicles racing down a 1/4 mile drag strip. The effect of the bracket racing rules is to place a premium on consistency of performance of the driver/vehicle package rather than on raw speed and HP, which in turn makes victory less dependent on large infusions of money, and more dependent on mechanical tuning and driving skill.

The Billboards2Go mobile billboard truck featured a message from the HFI Isuzu Truck Dealership. According to the HFI VP Brian Costigan, the audience and method of placement of his ad was ideal in every way. They were very pleased with the massive targeted exposure opportunity for their company. So much so that HFI booked the event again (that day) for the 2014 race. Andrew says he doesn't know of any other advertising job that would be as exciting on so many levels. His personal feeling about truck racing and getting targeted media exposure at the same time for his client is summed up in a few words… “Daddy has to go to work now. See you later kids.” Mobile Billboard US Truckin Nationals Pit Mobile Billboard Truck Night Photo Etown

This article was written and submitted by Bob Goodwin, Customer Service Manager at  All inquiries about media services may be sent to Andrew Miller, VP via email:

Tuesday, September 3, 2013

Two words of advice for advertisers still considering the 2014 Super Bowl: Act Fast.

The headline above was taken from a recent article published in USA Today. It’s in reference to the availability and high cost of advertising during the Super Bowl on broadcast TV. The article stated ad space for 30 second slots are selling for over 4 million dollars. That level of media budget is affordable to a select few brands with deep pockets.

What about the many businesses that would love to take advantage of the large audience the annual sports event attracts but are not rolling in dough? has a creative solution… we are offering a different branding experience than TV during the game, but never-the-less a Super Bowl market audience. There is still time to book a mobile billboard campaign for the MetLife’s Stadium route for Super Bowl week - leading up to and during the game that includes reaching a captive audience driving into and out of the Meadowlands sport complex area, Jersey City Waterfront, Hoboken and the downtown Newark business district.

A smaller ad budget can win big during Super Bowl week. For just pennies on the dollar compared to other Super Bowl OOH ad space opportunities a brand will achieve optimum exposure with a mobile billboard ad. still has a few mobile billboard units available for this event. The deadline for booking a mobile billboard campaign with us is September 30th - or depending on the availability of limited inventory. is a turnkey media provider. From award winning creative, high resolution banner production and state-of-the-art mobile billboard equipment, we offer everything it takes to get the exposure your clients’ need. We do all the work and you get all the glory. We’re reliable, effective and surprisingly affordable.

Don’t wait for the last minute to be part of the historic event… “Act Fast.” Super Bowl XLVIII will be the 48th edition of the Super Bowl in American football, and the 44th annual championship game of the modern-era National Football League (NFL). It is scheduled to be held on February 2, 2014 at MetLife Stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey to determine the champion for the 2013 season. This would be the first Super Bowl to be played outdoors in a cold weather environment, the first in 38 years to be played outdoors on artificial turf and the first in which two US states (New York and New Jersey) will work together with hosting duties.

For further Information Please Contact Andrew Miller, VP of via email or cell, 917-628-4953