Monday, February 13, 2012

You Get What You Pay For

The old proverb “you get what you pay for” rings very true with a return on investment for a mobile billboard media campaign. Another way to put it is “good work ain’t cheap and cheap work ain’t good.” It’s a time tested theory that when it “sounds too good to be true” it usually is not.

Had enough cliches yet? Just a couple more to follow… Over the past year or so I have been getting some feedback from potential advertisers that have been shopping around for a mobile billboard company to operate a campaign for them. A few of the rate quotes they tell me about seem much too low to be legitimate. Granted, they may be getting an advertising service called “mobile billboards” but there are huge differences in quality among vendors of this media.

The first red flag that should pop up is when you get a quote from a mobile billboard provider that is significantly cheaper compared to other vendors. Remember the “old bate and switch” is a popular dishonest sales tool that has been around forever and is a typical method to get someone to commit to an inferior product.

Often unscrupulous mobile billboard vendors will lure you in with low up front cost and then nickel and dime you all the way to the finish line. What may initially seem to be an attractive rate can be jacked up at invoice time with a lot of added costs. Or even worse, it is a low cost for non-performing media. Non-performing media is when the billboard operator spends more time sleeping in the truck than being on the specified targeted route. From parked in an ally way to not even showing up on the job at all are just a couple of habits a few mobile billboard vendors use to cut corners and improve their bottom line.

It gets even scarier - The “low cost” vendors cut corners in many other ways to save money such as poor maintenance of the vehicles, disconecting the air-conditioning for the driver to save on fuel costs, hiring unqualified drivers, cheap banner printing that’s low in resolution and dull in color, no GPS satellite tracking of billboards, and more. Smaller, dirty and dented mobile billboards are unattractive and make a poor presentation which is a direct reflection on your advertising message.

Furthermore, you can’t afford to use a “cheaper” mobile billboard service because it will most likely cost you much more on the long run. From the possibility of lost sales to a damaged reputation there are countless reasons not to hire the cheapest guy on the block. The lesson to be learned before you get burned is “you get what you pay for” and paying just a few dollars more for your mobile billboard media may be the deference between success and failure of your sales promotion or special event.

That said, may not be the cheapest mobile billboard vendor on the block, but with justified confidence we can say we're your best bet for a reliable high-quality campaign. Not only do we run a good sized fleet of state-of-the-art mobile billboards, we only hire qualified professional drivers, we print our banners in-house with high resolution printers on quality materials, and allow our clients to see in real-time their working mobile billboards through GPS satellite enabled equipment easily over the internet.

Bottom line, we offer very competitive rates for a superior service. That’s why countless national brands have used our media time after time to promote their messages. Especially concerned are higher-end brands like supermarkets, restaurants and automotive dealerships that demand clean looking vehicles. And who can blame them. When it comes to food products, advertising on a sloppy looking mobile billboard could potentially turn off the target audience.

So, the next time you need a quote for mobile billboard media. . . call us last! We may not be the cheapest, but we’ll be the best return for your ad dollar investment, guaranteed! Our rates are net with no hidden costs. You’ll know exactly what you are paying for up front and we promise to not “nickel and dime” you.