Monday, June 17, 2013

How LGBT-Friendly Is Your Media Provider?

An "LGBT" message may be considered too controversial for some media outlets and are often declined. Either with print, TV, online or out-of-home, some media suppliers may be reluctant to place that type of ad. There are countless documented cases where LGBT or other minority groups have been discriminated against based on a preconceived opinion and not based on reason or logic.

At Billboards-2Go we believe in the First Amendment right for LGBT and other minority groups to have an opportunity to openly express their views. On that note, Billboards-2Go has run a mobile billboard truck at the Philadelphia Pride Parade and Pride Fair this past June 9th. At the parade, the mobile billboard was used as a quick and easy parade float with added silver tinsel trim. The ad message was for an LGBT-Friendly senior living facility in downtown Philly. The facility is one of the first of its kind in the nation. The ad’s placement could not have been any better. With thousands of enthusiastic spectators at the parade and subsequent fair, the message clearly resonated with the audience.

In terms of bang for the media buck, the ad client was extremely satisfied with the outcome of the event and quick turn-around of our services. Our state-of-the-art mobile billboards offer close to 500 square feet of in-your-face advertising space. They’re perfect as a parade float and the creative opportunities are endless on the double-sided 10’ x 22’ wide billboards. Our stunning full color, high resolution printing is ideal for close up viewing at a parade or special event.

Lastly, Billboards-2Go is dedicated to supporting advertisiers that may not have other exposure opportunities. Every major change in history started with one person or one event. We are doing our part – are you?