tag:blogger.com,1999:blog-762232600745196052024-03-12T23:48:30.588-04:00Billboards2Go.com - BlogMobile Billboard Advertising InformationAndrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.comBlogger31125tag:blogger.com,1999:blog-76223260074519605.post-44806765406649677572020-01-17T16:04:00.000-05:002020-01-17T16:04:58.486-05:00When Bigger is Not Always Better <div class="OutlineElement Ltr BCX0 SCXW65258182" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-color: white; clear: both; cursor: text; direction: ltr; font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px; margin: 0px; overflow: visible; padding: 0px; position: relative; user-select: text;">
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<div class="Paragraph SCXW65258182 BCX0" paraeid="{8a7dae1d-24d8-4c36-8827-e37d7e7229e7}{202}" paraid="514232767" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-color: transparent; color: windowtext; overflow-wrap: break-word; padding: 0px; user-select: text; vertical-align: baseline;">
<span style="color: #444444;"><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">This blog post offers a little insight and is a response to recent news events in the mobile billboard media category. With many companies, it often seems like bigger is better… but is that really the case? We’re always hearing that your business should “grow bigger” and “grow faster”. “Get out of your comfort </span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"><span class="ContextualSpellingAndGrammarError SCXW65258182 BCX0" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-color: inherit; background-image: url("data:image/gif; background-position: left bottom; background-repeat: repeat-x; border-bottom: 1px solid transparent; margin: 0px; padding: 0px; user-select: text;">zone, and</span></span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"> expand!” is often common business advice.</span></span></div>
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<span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="color: #444444; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"><br /></span>
<span style="color: #444444;"><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">But is this right? Well, the answer is complicated. The answer </span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">really </span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">is “it depends”. It depends on what is sacrificed with growth. Often business owners bite off more than they can chew, just for the sake of growth and the </span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">anticipated </span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">profits. I propose a symbiotic co-existence between the smaller and larger players in the mobile billboard landscape. </span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">There’s room for everyone. </span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"><span class="NormalTextRun SCXW65258182 BCX0" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-color: inherit; margin: 0px; padding: 0px; user-select: text;">For instance, it was announced a few days back that Streetblimps was "acquired” by Do It Outdoors. My gut reaction is “congratulations, you're a great fit” Douglas </span><span class="SpellingError SCXW65258182 BCX0" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-color: inherit; background-image: url("data:image/gif; background-position: left bottom; background-repeat: repeat-x; border-bottom: 1px solid transparent; margin: 0px; padding: 0px; user-select: text;">Frantin</span><span class="NormalTextRun SCXW65258182 BCX0" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-color: inherit; margin: 0px; padding: 0px; user-select: text;">, CEO of Streetblimps has built an impressive company over the past </span></span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">f</span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">e</span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">w</span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"> of decades. As well, Do It Outdoors has proven themselves as a major fixture within the mobile billboard industry.<br /><br /></span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">Is expansion always a good thing for the media buyers? Yes, in terms that they may make a larger media buy through one company that reaches multiple markets. But, often with expansion comes a negative aspect. Would an ad campaign (implemented through the larger billboard company) receive the proper care and commitment?</span></span><br />
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<div class="OutlineElement Ltr BCX0 SCXW65258182" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-color: white; clear: both; cursor: text; direction: ltr; font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px; margin: 0px; overflow: visible; padding: 0px; position: relative; user-select: text;">
<div class="Paragraph SCXW65258182 BCX0" paraeid="{8a7dae1d-24d8-4c36-8827-e37d7e7229e7}{236}" paraid="1518405580" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-color: transparent; color: windowtext; overflow-wrap: break-word; padding: 0px; user-select: text; vertical-align: baseline;">
<span style="color: #444444;"><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">Before I jump into some of the pitfalls of working with larger media vendors (through the eyes of media buyers), let’s first examine some things that a smaller and more nimble mobile billboard company such as Billboards2Go offers</span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">, such as</span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">:</span><span class="EOP SCXW65258182 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}" style="font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;"><br /></span></span></div>
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<li><span style="color: #444444;"><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">Personal and direct interaction between the VP of the company (me) and our clients, assuring each media campaign is run with the utmost professionalism and accountability. There’s less bureaucracy in </span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">my </span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">compan</span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">y </span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">and, with less people, the owners and founders are closer to the action</span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">,</span><span class="TextRun SCXW65258182 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"> resulting in quicker decision-making, streamlined process and faster results. Simply put – we get stuff done!</span><span class="LineBreakBlob BlobObject DragDrop SCXW65258182 BCX0" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;"><span class="SCXW65258182 BCX0" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin: 0px; padding: 0px; user-select: text; white-space: pre !important;">
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<li><span style="color: #444444;"><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"><span style="font-variant-ligatures: none !important;">A smaller mobile billboard fleet (in our case) is better maintained. When </span></span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"><span class="AdvancedProofingIssue SCXW229948008 BCX0" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-color: inherit; background-image: url("data:image/gif; background-position: left bottom; background-repeat: repeat-x; border-bottom: 1px solid transparent; margin: 0px; padding: 0px; user-select: text;">all of</span></span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"> your sheep come back to the barn </span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">at night </span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">(metaphorically) you can implement a more vigorous maintenance schedule, </span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">therefor </span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">keeping your billboard trucks in tip-top shape. Billboard2GO has a dedicated fleet management specialist working </span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">full time </span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">in our own depot in Linden New Jersey, assuring that our billboards units will perform as needed on every campaign.</span><span class="LineBreakBlob BlobObject DragDrop SCXW229948008 BCX0" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;"><span class="SCXW229948008 BCX0" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; margin: 0px; padding: 0px; user-select: text;"><span style="white-space: pre !important;"> </span></span></span></span></li>
<li><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; color: #444444; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"><span style="font-variant-ligatures: none !important;">Since we are not the biggest players in the business, we can offer a more customized approach to our final product. Our competition typically offers a static printed banner loosely fit within a bulky sign frame, with very limited custom options.</span></span><span class="EOP SCXW229948008 BCX0" data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;"><span style="color: #444444;"> </span><span style="font-variant-ligatures: none !important;"><span style="color: #444444;">Billboards2GO on the other hand, offers the skills of their prop-shop craftspeople to design and fabricate 2-D extensions, Pop-offs, 3-D elements, l</span></span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-color: transparent; color: windowtext; font-kerning: none; font-size: 12pt; font-variant-ligatures: none !important; line-height: 20.5042px; margin: 0px; padding: 0px; user-select: text;" xml:lang="EN-US"><span style="color: #444444;"><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"><span class="ContextualSpellingAndGrammarError SCXW229948008 BCX0" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-color: inherit; background-image: url("data:image/gif; background-position: left bottom; background-repeat: repeat-x; border-bottom: 1px solid transparent; margin: 0px; padding: 0px; user-select: text;">ighting</span></span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"> effects, moving parts, and more. </span><span class="EOP SCXW229948008 BCX0" data-ccp-props="{"201341983":0,"335559685":720,"335559739":160,"335559740":259}" style="background-color: transparent; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;"> </span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">We also </span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">operate custom</span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">-</span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">built mobile billboards that feature elevating sign frames. Each of our units can raise the FOUR-SIDED</span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">,</span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"> </span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">full-bleed, </span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">10’ x 22’ sign to 18 feet high. So, in this case “Bigger Is Better” We offer the “biggest” </span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">visual </span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">experience in the mobile billboard category!</span></span><br /></span></span></li>
<li><span style="color: #444444;"><span style="background-color: transparent; font-family: calibri, calibri_msfontservice, sans-serif; font-size: 12pt;">Integrity! Integrity has been the backbone of our business model since 1999. We entered the mobile billboard business to uplift its image. How do we do so? By having a strict philosophy about what is advertised on our equipment. Back ‘in the day” when this industry was evolving many of our competitors advertised for shady business</span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: calibri, calibri_msfontservice, sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">es</span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: calibri, calibri_msfontservice, sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"> (to say the least) My partners and I promised ourselves that if we would be embarrassed to show an ad to our children than we would not run it. Since then, we follow a policy to not run ads that we believe </span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: calibri, calibri_msfontservice, sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">may be</span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: calibri, calibri_msfontservice, sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"><span class="NormalTextRun SCXW229948008 BCX0" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; background-color: inherit; margin: 0px; padding: 0px; user-select: text;"> </span></span><span class="TextRun SCXW229948008 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: calibri, calibri_msfontservice, sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">inappropriate such as, tobacco products, adult-entertainment, boycotts, doxxing, and other shady-looking businesses.</span></span></li>
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<span style="color: #444444;"><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">On the other hand, the larger mobile billboard companies have such an incredible overhead they need to run through ad campaigns (and clients) as quickly (and in many cases ineffectively) as possible. Little thought may be attributed to integrity or accountability of the campaign. As I was once told by a friendly competitor "it doesn't matter what kind of sloppy job we do. If we lose the customer, there’s plenty more where they came from”. Well, that was a shocking revelation to me. </span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">We at </span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">Billboards2GO </span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">implement</span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"> the opposite </span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">strategy</span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">. We believe it’s much easier to run an exemplary mobile billboard campaign and retain a client than it is </span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">soliciting</span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"> for new ones. Many of our clients have given us repeat business for over a decade. The simple reason is, we go above and beyond for our clients.</span><span class="EOP SCXW23161447 BCX0" data-ccp-props="{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;"> </span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"><br /><br /><span style="font-variant-ligatures: none !important;">So, the next time someone says bigger is better, think of Billboards2GO, we’re the “smaller</span></span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">”</span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"> mobile billboard company with the </span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">“</span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">biggest</span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US">”</span><span class="TextRun SCXW23161447 BCX0" data-contrast="auto" lang="EN-US" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;" xml:lang="EN-US"> mobile billboards!</span></span><span class="EOP SCXW23161447 BCX0" data-ccp-props="{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;"><br /></span><br />
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<span class="EOP SCXW23161447 BCX0" data-ccp-props="{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}" style="background-color: transparent; font-family: "calibri" , "calibri_msfontservice" , sans-serif; font-size: 12pt; line-height: 20.5042px; margin: 0px; padding: 0px;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYLs4I2H2LrKV1CdCaoTvhys8JVb3w6tW-aarsIdmYk1C_LuHm_NyKhEviMBkIfB1h-p6xNksRpjeTqc7DmGUHavoFMM0VNq8H9M4evlV5MHv615ZiUbXOOsKSjeQEtR5ZROwB4jtdBF8/s1600/Andrew+Miller+Dime+Bank+Mobile+Billboard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="438" data-original-width="610" height="285" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYLs4I2H2LrKV1CdCaoTvhys8JVb3w6tW-aarsIdmYk1C_LuHm_NyKhEviMBkIfB1h-p6xNksRpjeTqc7DmGUHavoFMM0VNq8H9M4evlV5MHv615ZiUbXOOsKSjeQEtR5ZROwB4jtdBF8/s400/Andrew+Miller+Dime+Bank+Mobile+Billboard.jpg" width="400" /></a></span></div>
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Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.comtag:blogger.com,1999:blog-76223260074519605.post-67169982019732000792016-11-18T14:51:00.000-05:002016-11-18T14:51:16.402-05:00The NJ Lottery wins big with Billboards2Go.com<div class="separator" style="clear: both; text-align: center;">
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<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-MAH3ij6aHjDh6bInWJLzveVu6cAvzCeaR7ECZsp7tOqfsWW1wSJ6OUPzk_JbpwMaTwqY5mpLayGkGQlfqNe-kmU2Nl0w3Iai0_-C6s7raBdsznhUz6ZtkoL9IkTU3JuqaQh0yHJ_HLA/s1600/PROPSHOP-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-MAH3ij6aHjDh6bInWJLzveVu6cAvzCeaR7ECZsp7tOqfsWW1wSJ6OUPzk_JbpwMaTwqY5mpLayGkGQlfqNe-kmU2Nl0w3Iai0_-C6s7raBdsznhUz6ZtkoL9IkTU3JuqaQh0yHJ_HLA/s320/PROPSHOP-01.jpg" width="320" /></a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2O4JI2nxyNAVDMsTECTHNDar2M9619KzHcKB1_OMWgKwx2T60bIKxs1mcGH3hmcQmM9rGKHfCxV5qsMl-zAaV4rKw4JryIe0H6sfImG1IvuonOo3zvT5cDG14fLrn_LY1n_BjlV_wnyw/s1600/Lottery-HQ01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2O4JI2nxyNAVDMsTECTHNDar2M9619KzHcKB1_OMWgKwx2T60bIKxs1mcGH3hmcQmM9rGKHfCxV5qsMl-zAaV4rKw4JryIe0H6sfImG1IvuonOo3zvT5cDG14fLrn_LY1n_BjlV_wnyw/s320/Lottery-HQ01.jpg" width="320" /></a></div>
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<b><span style="background: white; font-family: Calibri;">WHEN A PLAIN RECTANGLE IS JUST NOT ENOUGH… CALL US!<br /></span></b><span style="color: #444444; font-family: Calibri;">The NJ LOTTERY wanted to go the “XTRA” mile to promote the added benefits of playing the “Jersey Cash 5 <b>Xtra</b>” lottery game. To do so, their marketing agency (Brushfire Inc) reached out to Billboards2Go.com to customize and operate several mobile billboard units, covering the state of New Jersey. The agency’s objective was to promote the new game features and support the many retail outlets that sell NJ Lottery games. A handful of high-profile retail chains benefited from the mobile billboard campaign exposure. Specific retailers, such as 7-Eleven, ShopRite, Wawa, QuickChek and others were destination stops during the month long tour of New Jersey.</span><br />
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<b><span style="background: white; font-family: Calibri;">WHAT’S
THE DEAL WITH XTRA?<br /></span></b><span style="color: #444444; font-family: Calibri;">The following are a few of newly added features of the game, according to NJ Lottery: “Every day of the week, you've got a chance to win a rolling jackpot with Jersey Cash 5 XTRA. The estimated jackpot starts at $75,000 and grows with each drawing until it gets hit! Add XTRA to improve your odds and multiply non-jackpot prizes up to 5X!Now with the increased benefits, NJ Lottery players will have the opportunity to increase their non-jackpot prizes by up to five times on the long-time favorite game.”</span></div>
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<span style="color: #444444; font-family: Calibri;">Since its inception in 1970, the NJ Lottery has dedicated nearly $24 billion to programs and institutions that benefit millions of New Jersey residents. The Departments of Agriculture, Education, Human Services, Military and Veterans Affairs and Higher Education Services receive support from Lottery generated revenue.</span></div>
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<b><span style="background: white; font-family: Calibri;">THINKING OUTSIDE THE BOX/RECTANGLE</span></b></div>
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<span style="background-color: white; font-family: Calibri;"><span style="color: #444444;">On this project (as with many others) the advertising
agency wanted more bang for their ad buck. The quickest and most cost effective
way was to add a simple embellishment to the main design with an extension on
the top of the billboard frames. The small and relatively inexpensive addition was certainly a big hit! When production was completed and shown to the agency, they were
quite impressed with the results of their design idea. The “Jersey Big” promotion with
a giant tomato theme was the perfect opportunity to introduce a pop-off
section to the board.</span></span><span style="background-color: white; color: #444444; font-family: Calibri;"><br /><br />Similar
to Jersey Cash 5 Xtra design, we recommend that all of our clients think outside the
rectangle to increase their ad's exposure effectiveness. Our mobile billboard
advertising units offer a huge “artists canvas” to help create an eye-catching
visual impact. The addition of an extension or embellishment to your billboard
sign will add an air of excitement to your promotion. Simply put, extensions
draw more attention to your billboard advertising. Our custom embellishments
offer unique creative opportunities that grab the attention of drivers and
pedestrians way beyond a standard static display.</span></div>
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<span style="font-family: Calibri;"><span style="color: #444444;">Increasingly,
creative agencies look forward to the ability to
break the plane of the top and sides to engage deeper with the
consumers. These basic production techniques will
add extra impact and memorability to the message. At our Linden New Jersey based prop shop, we can produce custom 2D, 3D, LED lighting effects and even moving objects! Share your ideas with
Russell Miller, our company's Graphics and Production Manager and he will guide
you through every step of the process. To reach out to Russell, please send an
email to</span> <span style="color: blue;"><a href="mailto:graphics@billboards2go.com">graphics@billboards2go.com</a></span></span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Calibri;"><span style="background-color: white; font-weight: bold;">SIMPLE AND COST EFFECTIVE<br /></span><span style="color: #444444;">The cost to </span><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #444444;">add a little extra flare to your mobile billboard design is a
lot less expensive than you may imagine. Billboards2Go.com Prop Shop uses the
latest creative and production technology to help keep production costs down
and improve product turnaround times. “Our ultimate objective is to help our
clients achieve their marketing goals. Their success is our success” says, <st1:personname w:st="on">Andrew Miller</st1:personname> VP of Billboards2Go.com </span></span></div>
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<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><span style="color: #444444; font-family: Calibri;">In short, <a href="http://billboards2go.com/"><b>Billboards2Go.com</b></a> strove to make the Jersey Big campaign bigger than ever! For over 17 years Billboards2Go.com has been dedicated to delivering advertising excitement and creating a unique and memorable connection with its audience.</span></span></span></div>
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Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-29372890942726012462015-10-28T18:52:00.000-04:002015-10-28T19:10:38.606-04:00Impressions are not that impressive!<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEillYdeLw-VKiy7rPHuC6wNROhzX7Fc5zp0_CigZI4g4RSm1pe-3aqMJrNIQTFGlaACJlJcrWG_8eJYQZjk7nJxCN4fJ8ppIX03wHaF47Mdo3A9ltBthVguYCH2aAb_l-JHpPgC-UcNYSc/s1600/Cyberdom.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEillYdeLw-VKiy7rPHuC6wNROhzX7Fc5zp0_CigZI4g4RSm1pe-3aqMJrNIQTFGlaACJlJcrWG_8eJYQZjk7nJxCN4fJ8ppIX03wHaF47Mdo3A9ltBthVguYCH2aAb_l-JHpPgC-UcNYSc/s320/Cyberdom.jpg" width="320" /></a><span style="font-family: Arial; font-size: 11pt;">After being
racked across the coals, advertisers are afraid to spend their ad budgets on
underperforming or nonexistent media… and who can blame them? The Fortune Magazine article I
linked to on the bottom of this blog post specifically references a multi-billion-dollar fraud perpetrated
against savvy and not too savvy online media buyers. Not only does it hurt
legitimate media outlets but also has far reaching repercussions throughout the
ad media industry. The article declares, half or more paid online display
advertisements that ad networks, media buyers, and ad agencies have knowingly
been selling to clients over the years have never appeared in front of the
eye-balls of live human beings. That is a shocking claim (but believable) considering
the difficulty to offer realistic and solid proof of performance measurements.</span></div>
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<span style="font-family: Arial; font-size: 11.0pt;">Digital
marketers may tell their clients that "impression" is ad slang for one
person seeing an advertisement one time, but that statement is far from
accurate. Online advertising is based on an "impression"— without the
impression, then an advertisement cannot be viewed or clicked or provoke any
other engagement. But, impressions may be manipulated in many ways from high-tech hacker
algorithms creating a convoluted spider web of phony traffic to other tricky
methods of deception such as "cookie-stuffing”, “fake clicks” and “fake websites”.<o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 11.0pt;">Ad media
clients have been putting their faith (and large budgets) into a media that has
been proven to be a wild guess. It’s almost as if there is a conspiracy of self
inflicted denial. No one wants to admit there is a problem. Certainly, the ad agencies
that rely on the revenue stream among the multitudes of web sites promoting thier space want to believe all is well in cyberdom. As the author of
the linked article concluded “As long as a see-no-evil attitude will persist, half
of the $50-billion digital marketing industry will remain fraudulent. <o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 11.0pt;">It’s time
to wake up and smell the pixels. Online advertising is not what it’s touted to
be. Although there is plenty of legitimate traffic, if you add up for all the
fraud, you are paying a heck of a lot more per “impression” than you were lead
to believe. “So much for making advertising more efficient and accountable.”<o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 11.0pt;">So what
does this have to do with Billboards2Go.com? I will answer that with
a simple declaration: “OOH media buyers please be aware that Billboards2Go.com
offers a 100% proof-of-performance guarantee on every one of our mobile
billboard advertising campaigns.” For over 15 years, Billboards2Go.com has excelled
in quality proof-of-performance for our clients. From partnering with a major
telcom provider for GPS Satellite Tracking of our many mobile billboard units to
photographic proof in the client’s market, there is no doubt we
are offering the best service available. Our mobile billboards are real, they're huge, and with about 500 square feet of ad space per unit, they make an awesome impression. They may be used for targeting specific events, zip codes, major shopping areas, other high-traffic venues and more.</span></div>
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<span style="font-family: Arial; font-size: 11.0pt;">If you are exhausted
from wasting your ad budgets on underperforming media, please contact
me immediately for a free consultation on what a Billboards2Go.com </span><span style="font-family: Arial; font-size: 11pt;">mobile
billboard campaign can do to increase your bottom line. </span><i style="font-family: Arial; font-size: 11pt;">That's just how we roll. </i><br />
<span style="font-family: Arial;"><span style="font-size: 14.6667px;"><i><br /></i></span></span>
<span style="font-family: Arial;"><span style="font-size: 14.6667px;"><i>Please Visit Us at <a href="http://www.billboards2go.com/">www.Billboards2Go.com</a></i></span></span></div>
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<span style="font-family: Arial; font-size: 11.0pt;">RE: </span><a href="http://fortune.com/2015/07/01/online-advertising-fraud/" style="font-family: Arial; font-size: 11pt;">http://fortune.com/2015/07/01/online-advertising-fraud/</a></div>
Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-47405865990007881892015-07-14T10:34:00.001-04:002015-07-14T10:34:49.577-04:00Billboards2Go.com New Look<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh42k4D_zSRCJwDKYcgZNpydCBsE1rFIspKr0fd-fjbCHsQB3JH0XVCo40p-pear8d7aDIjTvt-MlhlRoG71Bp2vcu9RhAhzT-37p7qxMGAnVbh1QHT-Rtkvi28LRpDmAFmaOlYu-ee1QA/s1600/IPHONE-SITEsm.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh42k4D_zSRCJwDKYcgZNpydCBsE1rFIspKr0fd-fjbCHsQB3JH0XVCo40p-pear8d7aDIjTvt-MlhlRoG71Bp2vcu9RhAhzT-37p7qxMGAnVbh1QHT-Rtkvi28LRpDmAFmaOlYu-ee1QA/s320/IPHONE-SITEsm.jpg" width="151" /></a><span style="background-color: white; color: #4d4f51; font-family: Helvetica, Arial, sans-serif; font-size: 16px; line-height: 24px;">Billboards2Go.com has been in the mobile billboard business for over 15 years supplying high-quality mobile billboard ad campaigns. Every so often, you need to revamp your image before it goes stale. On that note, we upgraded our company logo (with a slight tweaking) and redesigned the company web site. Now it is truly “responsive” with all digital devices from PCs to smart phones. Our new site is easier to navigate and streamlined to make the overall experience that much more professional. So, please visit us soon and let us know how you like it. Thanks!</span></div>
Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-60623412224522431452015-06-03T15:31:00.000-04:002015-06-07T18:26:24.752-04:00MOBILE BILLBOARDS THAT POP!<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_anPNsdVad7ojXTODYKR1W010vgp7imPfn7Ep7U0hloyFbAd0u0hG4QMZ41MeSZQWAP9x5tvXw08SGmP11erZUUy-bhCj8PEOSrkq3JIYojOzGztXzhecEtpXxmLb5XaLAfnnAjDmpEU/s1600/extension3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_anPNsdVad7ojXTODYKR1W010vgp7imPfn7Ep7U0hloyFbAd0u0hG4QMZ41MeSZQWAP9x5tvXw08SGmP11erZUUy-bhCj8PEOSrkq3JIYojOzGztXzhecEtpXxmLb5XaLAfnnAjDmpEU/s400/extension3.jpg" width="400" /></a></div>
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<span style="font-family: Calibri;"><br />A quick note for all advertising
“idea” people that are looking for a creative method to promote your clients’
brands: Now Billboards2Go.com is your One-Stop Resource for 3-dimensional signage
fabrication for our fleet of Mobile Billboards Advertising Trucks.</span></div>
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<span style="font-family: Calibri;">As the OOH media industry
is stepping up its game in innovation, Billboards2go.com is leading the way for
the mobile billboard category. With over 15 years of quality mobile billboard experience
targeting the east coast, no other company will give you more bang for your
buck!<o:p></o:p></span></div>
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<span style="background: white; font-family: Calibri;">3-Dimensional billboards are an emerging new
medium that has evolved from the traditional media of 2-dimensional billboards.
3D billboard construction used to be a time consuming and expensive endeavor,
but with the amazing technological advances in recent years, the process has
become significantly more convenient and affordable, allowing advertisers to
take advantage of this creative new medium.</span><o:p></o:p></div>
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<span style="background: white; font-family: Calibri;">The appeal of 3D mobile billboards is the compelling
visual message that leaves a lasting impression. It allows for a form of
creativity and artistic expression that no other medium offers. A 3D mobile billboard
is essentially a moving piece of art that delivers a message that creates an
immediate and lasting impact on the audience. Additionally, Mobile Billboards will
not be ignored and can get quality exposure (during prime time) at multiple
location, delivering a diverse audience for the advertiser.<o:p></o:p></span></div>
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<span style="background: white; font-family: Calibri;">Billboards2Go.com offers traditional high-res printed
banners, simple 2-D extensions to elaborate 3-D elements with moving parts and LED
lighting effects. Like anything else, the bigger the budget the more expressive
and impressive the outcome of the project will be. However, you will be amazed at
what we can do with smaller budgets. With your creative input and our in-house production
staff, we can collaborate on a design that will turn heads and greatly improve
your bottom line. For further information on our creative process, please contact
Russell, my company’s Production Manager at <a href="mailto:graphics@billboards2go.com">graphics@billboards2go.com</a>. Thanks!<o:p></o:p></span></div>
Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-87805850761011427932015-06-01T17:47:00.000-04:002015-06-01T17:47:06.217-04:00The 2015 Celebrate Israel Parade in New York City<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1LHfE6SyZ5PpwbWi2i0E2Il4qXqcK2L3czxkIllkhwVBMjo7XWhqDO4VcH-48RbEnBW-4oe0eBaGiHL_iWHwSEC5LBUoXLQVTzFBdCeRoKfUJdYTnQVjZN3BDz3BgADR8XU8okrC-JNo/s1600/JDATEIMAGE.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1LHfE6SyZ5PpwbWi2i0E2Il4qXqcK2L3czxkIllkhwVBMjo7XWhqDO4VcH-48RbEnBW-4oe0eBaGiHL_iWHwSEC5LBUoXLQVTzFBdCeRoKfUJdYTnQVjZN3BDz3BgADR8XU8okrC-JNo/s320/JDATEIMAGE.jpg" width="320" /></a></div>
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<span style="font-family: Calibri;">Chalk up another successful
event for Billboards2Go.com from this past Sunday. By utilizing two state-of-the-art
mobile billboard units (moonlighting as parade floats) my company’s clients
received a lot of “bang for their buck.” Not only does our mobile billboard’s huge
sign space make a terrific canvas for a parade message, the quick production turnaround
and reasonable rate is a much smarter alternative to the more complex, time
consuming and costly traditional parade float. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEido0NP4FziYGW5bnaOHW40hawYjmSH97tleAgxEyBcT01tQTN3XyyayLRJweZroyaWDlxuNEtOmGPEgfFEOH9EHm2YMg9peO8DDipOYLmJ4WnH909QxZyUpPx9KlJvqv0n1BCrsk5Ak10/s1600/STANDWITHUSIMAGE.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEido0NP4FziYGW5bnaOHW40hawYjmSH97tleAgxEyBcT01tQTN3XyyayLRJweZroyaWDlxuNEtOmGPEgfFEOH9EHm2YMg9peO8DDipOYLmJ4WnH909QxZyUpPx9KlJvqv0n1BCrsk5Ak10/s320/STANDWITHUSIMAGE.jpg" width="320" /></a><span style="font-family: Calibri;">About the Event: From its
humble beginnings, back in 1965 (traveling down Riverside Drive in New York
City) grew a huge tribute marching up Fifth Avenue’s prominent parade route. According
to this year’s figures, the Celebrate Israel Parade drew a crowd in the hundreds
of thousands with thirty thousand participants. It was a</span><span style="color: #2f2f2f; font-family: Calibri;"> sea of
U.S. and Israeli flags, colorful balloons, marching bands, decorated floats and
thousands of students grouped with vibrant matching tee-shirts, veterans and
VIPs, such as Mayor Bill de Blasio and Governor Andrew Cuomo, all transforming
Fifth Avenue’s typical bumper-to-bumper car traffic into a venue of joyful celebration.</span></div>
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<span style="color: #2f2f2f; font-family: Calibri; mso-bidi-font-family: Arial;">I would
like to take this blog opportunity to thank my clients for choosing Billboards2Go.com
to represent their message at the event. StandWithUs.com and JDate.com are two highly
regarded organizations with a strong belief that <st1:country-region w:st="on"><st1:place w:st="on">Israel</st1:place></st1:country-region> is a nation that is a force
for good in the world. <o:p></o:p></span></div>
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<span style="color: #2f2f2f; font-family: Calibri; mso-bidi-font-family: Arial;">I
personally believe <st1:country-region w:st="on"><st1:place w:st="on">Israel</st1:place></st1:country-region>
often gets a bad rap in the media and elsewhere. But if folks do their research,
they will see </span><st1:country-region w:st="on"><st1:place w:st="on"><span style="font-family: Calibri;">Israel</span></st1:place></st1:country-region><span style="font-family: Calibri;"> in a more positive light. Israeli-developed technologies
range from cell phones and computers to the latest breakthrough medical procedures
used every day around the world. <st1:country-region w:st="on"><st1:place w:st="on">Israel</st1:place></st1:country-region> provides humanitarian
assistance reaching many needy countries that require immediate critical aid. When
it comes to disaster response, <st1:country-region w:st="on"><st1:place w:st="on">Israel</st1:place></st1:country-region>
has used its vast experience to assist countries impacted by natural disasters,
terrorism, disease or war. Bar none, <st1:place w:st="on"><st1:country-region w:st="on">Israel</st1:country-region></st1:place> is known for “making the
desert bloom.” <st1:country-region w:st="on"><st1:place w:st="on">Israel</st1:place></st1:country-region>
has pioneered and shared its extensive agricultural techniques with the world. In
addition, <st1:country-region w:st="on"><st1:place w:st="on">Israel</st1:place></st1:country-region>
contributes to a cleaner planet with cutting-edge renewable energy and water
technologies. As nations struggle to make the best use of their resources, <st1:place w:st="on"><st1:country-region w:st="on">Israel</st1:country-region></st1:place>’s
technologies promise to improve the health and living standards of hundreds of
millions across the globe. <o:p></o:p></span></div>
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<span style="font-family: Calibri;">Currently, the <st1:country-region w:st="on">United
States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Israel</st1:place></st1:country-region> are close friends and
allies. The continued strength of the U.S.-Israel alliance is rooted in the
shared values of the two nations. So, if any nation deserves a day of celebration…
<st1:place w:st="on"><st1:country-region w:st="on">Israel</st1:country-region></st1:place>
is the perfect candidate and the Celebrate Israel Parade up <st1:street w:st="on"><st1:address w:st="on">Fifth Ave</st1:address></st1:street> was a wonderful tribute, which
Billboards2Go.com was a proud participant!<o:p></o:p></span></div>
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Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-17057391291020497482015-05-27T11:19:00.002-04:002015-05-27T11:19:11.514-04:00Mobile Billboards Make Impressive Parade Floats!<div style="background-color: white; border: 0px; box-sizing: border-box; color: #4d4f51; font-family: Helvetica, Arial, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 24px; margin-bottom: 30px; padding: 0px; vertical-align: baseline;">
What does JDate.com and StandWithUs.com have in common? Well, besides the apparent dedication to Jewish causes, they both will be represented at the “Celebrate Israel Parade” in New York City by Billboards2Go.com. Not only does the company’s mobile billboards make mean lean targeted advertising machines, they also double as quick, convenient, affordable and creative parade floats.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMpcVf_cC4g2LxFonIokXRmIf2QjmJDmv47kY8lHnuG4yXA1qMWDlOWNjkYEZLQVJ3DSjgAM5dGUTn3ZbyxXkz3dYTLdS-rOAXrYjHdPn662Is0VYai4rHXSjATy9NCkHhLytM8Fn4Dd0/s1600/Celebrate+IsraelParadePhoto.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMpcVf_cC4g2LxFonIokXRmIf2QjmJDmv47kY8lHnuG4yXA1qMWDlOWNjkYEZLQVJ3DSjgAM5dGUTn3ZbyxXkz3dYTLdS-rOAXrYjHdPn662Is0VYai4rHXSjATy9NCkHhLytM8Fn4Dd0/s320/Celebrate+IsraelParadePhoto.jpg" width="320" /></a>On May 31, 2015, the Celebrate Israel Parade will be traveling down Fifth Avenue from 57th Street to 74th Street (11am-4pm) The Parade will be on FOX MY9 from 12 to 2pm. It will also be live streamed on www.CelebrateIsraelny.org from 12 to 3pm. Quoted directly from their website: “This year’s 2015 Theme — “Israel Imagines.” The founders of Israel had a dream. They imagined a vibrant, independent and Jewish state that would not only be a haven for Jews from all over the world, but also one that would incorporate the best characteristics of its citizens: brains and brawn, creativity, determination, fairness and imagination – a state whose greatest natural resource is its people who could imagine that future – one that would benefit the whole world! Today’s Israel is a result of that dream. We invite you to use your imagination and creativity to highlight some of the things that Israel imagined and continues to imagine – some that have come to fruition and some still to be achieved.”<br /><br />For a cost effective solution for representation in a parade, a mobile billboard makes sense on many levels. For one, it is quick to implement. Our basic standard turnaround is as little as 10 days. It is visually impressive with about 500 square feet of message space. In terms of presentation, Billboards2Go.com’s production team adds decorative tinsel to the lower section of the mobile billboard giving it the official parade float look. As for the printed banners, the creative may be anything the client needs from a simple message to a complex full color, high-resolution design. It's relatively quick and easy to print a 10' x 22' banner. For the more adventurous clients, (with a larger budget and more time) Billboards2Go.com production department offers 2-D and 3-D embellishments including moving parts and LED lighting effects.</div>
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We are a trusted media vendor to many major brands as well as countless small businesses within the NY/NJ/CT/PA markets. We are a mobile billboard company you may rely on. To learn more about our proof-of-performance and other unique features of our quality advertising media service, please visit our web site at<a href="http://www.billboards2go.com/" style="border: 0px; box-sizing: border-box; color: #96999c; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">www.Billboards2Go.com</a>. Hope to see you at the parade!</div>
Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-54750657260283875442014-12-08T14:58:00.001-05:002014-12-08T14:58:30.537-05:00<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF_BEAfLx_fpJHq5998iyWZqcMsN57Pl2GncGvLEr83v6yFzZVpcD746njZNQfrXpT3QXQJ2r4LtgirGNbOsyKOakJBW4z9BnbMEw3G8aiQKHyDGoY9BV4bnhgFkHNsADnlKSXIqlLNac/s1600/ANDYCLAUSE2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF_BEAfLx_fpJHq5998iyWZqcMsN57Pl2GncGvLEr83v6yFzZVpcD746njZNQfrXpT3QXQJ2r4LtgirGNbOsyKOakJBW4z9BnbMEw3G8aiQKHyDGoY9BV4bnhgFkHNsADnlKSXIqlLNac/s1600/ANDYCLAUSE2.jpg" height="350" width="400" /></a></div>
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<br />Hello Outdoor Media Buyers,</div>
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We wish you a Merry Christmas and a Wonderful New Year.
Thank you for considering our media service. To show our thanks we are offering a set of mobile billboard advertising
banners as a FREE GIFT to you (with any 5 consecutive day or more campaign in the
north eastern New Jersey market. ) That's a huge savings and a great way to start
the new year with effective exposure for your brand, business or special event. </div>
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To take advantage of this gift, please
book your mobile billboard ad campaign before January 30th, 2015. *Offer may be used anytime
within the next six months.</div>
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We hope you're ready for another big year ahead. Wishing you
great success and happiness in 2015!!</div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Best
Regards,<b><br />
Andrew Miller, VP</b></span></div>
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<span style="color: #1f497d; font-family: "Arial","sans-serif"; font-size: 10.0pt;"><span style="color: #1f497d;"><a href="mailto:andrew@billboards2go.com">andrew@billboards2go.com</a></span><o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: Arial, sans-serif;"><span style="font-size: 10pt;">*Some restrictions may apply. Contact Andrew Miller for further details.</span></span></div>
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Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-26765144026240405462014-10-14T16:30:00.000-04:002014-10-14T16:43:03.330-04:00A Mobile Billboard for a Montel Williams TV Commercial<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihExwqko8cJCvcA59GU3narukVdadoTvTid7aqEv5ll5bi4qVDizavGxIB1KwFkmk7IXtd4yZB2Reb3gx0oIC8VCAW9O8gop4OfTQyrVIKRvLcTgtFvoaSUesnwj8uhSaWwjMF3PwFOYo/s1600/derm.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihExwqko8cJCvcA59GU3narukVdadoTvTid7aqEv5ll5bi4qVDizavGxIB1KwFkmk7IXtd4yZB2Reb3gx0oIC8VCAW9O8gop4OfTQyrVIKRvLcTgtFvoaSUesnwj8uhSaWwjMF3PwFOYo/s1600/derm.jpg" height="292" width="400" /></a></div>
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<span style="font-family: Arial; font-size: 9pt;">According to
many, If you can make it in </span><st1:state style="font-family: Arial; font-size: 9pt;" w:st="on"><st1:place w:st="on">New York</st1:place></st1:state><span style="font-family: Arial; font-size: 9pt;">,
you should be able to make it anywhere. That's because </span><st1:state style="font-family: Arial; font-size: 9pt;" w:st="on"><st1:place w:st="on">New York</st1:place></st1:state><span style="font-family: Arial; font-size: 9pt;"> is the most dynamic and competitive
city in the world, at least that is what the "Global City Competitiveness Index" states.
Other cities ranking high on the list include </span><st1:city style="font-family: Arial; font-size: 9pt;" w:st="on">London</st1:city><span style="font-family: Arial; font-size: 9pt;">
and </span><st1:city style="font-family: Arial; font-size: 9pt;" w:st="on"><st1:place w:st="on">Paris</st1:place></st1:city><span style="font-family: Arial; font-size: 9pt;">.</span></div>
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<span style="font-family: Arial; font-size: 9.0pt;">While the
sheer size of <st1:state w:st="on"><st1:place w:st="on">New York</st1:place></st1:state>'s
economy may play a part in its high ranking, the index takes a variety of
factors into account, including a city's quality of life, human capital, as
well as its business and regulatory environment. Although it should, the
ranking does not specifically account for the heavy traffic throughout most of
the city’s roads. Everyone knows the traffic in New York City is appalling. You have to deal
with crazy taxis, buses and trucks and seemingly suicidal bikers and
pedestrians. Keep in mind that pedestrians will cross wherever and whenever they
want.<o:p></o:p></span></div>
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<span style="font-family: Arial;"><span style="font-size: 9pt;">The story of
</span></span><st1:state style="font-family: Arial; font-size: 9pt;" w:st="on"><st1:place w:st="on">New York</st1:place></st1:state><span style="font-family: Arial;"><span style="font-size: 9pt;"> is </span><span style="font-size: 12px;">unarguably </span><span style="font-size: 9pt;">one about its people: who they are, where they reside and work, how
they live and play. </span></span><st1:city style="font-family: Arial; font-size: 9pt;" w:st="on"><st1:place w:st="on">New York City</st1:place></st1:city><span style="font-family: Arial;"><span style="font-size: 9pt;">
offers incomparable museums, attractions, restaurants, hotels, theaters,
entertainment and shopping. The amount of visitors (international and domestic)
to </span></span><st1:city style="font-family: Arial; font-size: 9pt;" w:st="on"><st1:place w:st="on">New York City</st1:place></st1:city><span style="font-family: Arial;"><span style="font-size: 9pt;">
in 2013 was 54.3 million and they spent a whopping $38.8 billion.<o:p></o:p></span></span></div>
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<span style="font-family: Arial; font-size: 9.0pt;">Now that I
painted a vivid picture of <st1:state w:st="on">New York</st1:state>, in
particular <st1:city w:st="on"><st1:place w:st="on">Manhattan</st1:place></st1:city>,
you need to imagine working here. In this town, “time is money” - a term coined by Benjamin Franklin. Imagine
again that you are going to shoot a TV commercial in Midtown at <st1:street w:st="on"><st1:address w:st="on">Columbus Circle by the Time Warner building</st1:address></st1:street>.
The sheer logistics is overwhelming and the red tape extensive! For the
producer (in this case, the legendary TV talk show host, Montel Williams) the
stakes are extremely high. You have a certain window of opportunity to get it
right the first time. With a huge crew, many extras and lots of equipment costing a small fortune,
the need for everything to go smoothly as clockwork is a prerequisite.<o:p></o:p></span></div>
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<span style="font-family: Arial;"><span style="font-size: 9pt;">That is
where Billboards2Go.com comes in… The TV commercial shot this past month called for a large
billboard to be the backdrop of the event as well as </span><span style="font-size: 12px;">driving</span><span style="font-size: 9pt;"> around the city (as shown in the photo above.) A
custom fabricated display with several lighted mirror stations stood at the
base of the truck . This is where the “ordinary women off the street” would try the advertised
beauty product “Derm Exclusive.” The commercial took three days to shoot and
lasted several hours each day. The billboard featured Dr. Andrew Ordon, Board-certified
Plastic Surgeon and TV Host. <o:p></o:p></span></span></div>
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<span style="font-family: Arial; font-size: 9.0pt;">Why Billboards2Go.com
opposed to another mobile billboard vendor? The reason is simple;
Billboards2Go.com offers a top quality product and service at competitive rates.
Besides the fact that we use specially designed billboards that may elevate the
sign frames for extra exposure, our high resolution printing capacity is perfect for up close
presentations. Our reputation as a turnkey, reliable business partner who is
familiar with the <st1:place w:st="on"><st1:city w:st="on">Manhattan</st1:city></st1:place>
market was also a key contributing factor to participating in the Montel Williams
project.</span><span style="font-family: Arial; font-size: 9pt;"><br /></span><br />
<span style="font-family: Arial; font-size: 9pt;">When the
stakes are high and the time is of the essence, Billboards2Go.com delivers!</span><span style="font-family: Arial; font-size: 9pt;"> </span><span style="font-family: Arial; font-size: 9pt;">Montel Williams found that working with
Billboards2Go.com was a smart move. We contributed to the overall success of
the project by being on time and ready to work as promised. The director of the
commercial, Chris Strand was quite impressed with our presentation and stated the
billboard looked fantastic and he would be happy to work with us again… Chock
up another satisfied customer! </span></div>
Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-75983284428061312562014-05-23T13:35:00.000-04:002014-05-23T13:35:05.954-04:00Domino’s Pizza Brings Their Recruiting Efforts To The Busy Streets of New York City<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6idAyEHE2RMt2PHWLekNzaxyxf4XPnNSWUhphxrGRa9xPWsHyW6JCPXhj-XOCTlgB_GphPRS-Ey6hydEKOMZ13klDcmJhNAkDfxBr1LwQPxPloHJ6zrHkdlFKu7dN3Oc5nx58QGLlgEE/s1600/dominos-recruitment-mobile-billboard-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6idAyEHE2RMt2PHWLekNzaxyxf4XPnNSWUhphxrGRa9xPWsHyW6JCPXhj-XOCTlgB_GphPRS-Ey6hydEKOMZ13klDcmJhNAkDfxBr1LwQPxPloHJ6zrHkdlFKu7dN3Oc5nx58QGLlgEE/s1600/dominos-recruitment-mobile-billboard-01.jpg" height="280" width="400" /></a><br /><span style="font-family: Arial;"><br />Domino’s Pizza Corporate hired Billboards2Go.com in May of 2014 as a part of their marking strategy for a job recruitment effort. With a bold and clever mobile billboard advertisement stating Domino’s can put “dough in your pocket” - the billboard unit successfully targeted specific neighborhoods in Brooklyn, Queens and the Bronx recruiting for Delivery Drivers, Bikers and Assistant Managers.</span></div>
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<span style="font-family: Arial;">Billboards2Go.com is proud to work with a fast food innovator and powerhouse like Domino’s Pizza. Each day, more than 1 million customers enjoy hot, delicious Domino’s Pizza products on every inhabited continent on Earth. Domino’s Pizza operates over 10,000 stores in more than 70 countries. For Domino’s to turn to Billboards2Go.com for assistance with their recruiting effort shows they understand that Billboards2Go.com is a trusted and effective media source to the food industry. <o:p></o:p></span></div>
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<span style="font-family: Arial;">Over the past decade, Billboards2Go.com has worked with a variety of companies from retail, financial, automotive and entertainment; but food brands have always been the most critical when it comes to presentation. That is why many top companies in the food industry consistently rely on Billboards2Go.com to represent their brands to the public with new, state-of-the-art mobile billboards. <o:p></o:p></span></div>
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<span style="font-family: Arial;">Another unique aspect of the Domino’s Pizza ad message was a tag line “Enter “billboard” as your referral source to get a free cake on your next order.” The clever additional copy helped identify the effectiveness of the media placement and execution on the client’s side. As far as effectiveness, the Domino’s Pizza executive who hired Billboards2Go.com said after the campaign completion that the mobile billboard recruitment effort was very successful and working with the Billboards2Go.com staff has been a wonderful experience. What’s better than that!<o:p></o:p></span></div>
Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-34966744166799289022014-02-10T12:25:00.000-05:002014-02-10T12:37:03.994-05:00 Gambling on the Super Bowl with a Mobil Billboard Campaign<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZGcNJje4ieZLbseBvwVE6tOIInasHrSl_LolUURd-rkHiLndAHHlifkPSYLCMnsx7Y2oMIig1W9mM4Jx-83nD3wakH1Bm3zIK_iptayPKK9QeXlRTPAiutn8xTLseMiP6Wcidx0N3Wt8/s1600/CG0104.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZGcNJje4ieZLbseBvwVE6tOIInasHrSl_LolUURd-rkHiLndAHHlifkPSYLCMnsx7Y2oMIig1W9mM4Jx-83nD3wakH1Bm3zIK_iptayPKK9QeXlRTPAiutn8xTLseMiP6Wcidx0N3Wt8/s1600/CG0104.jpg" height="275" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8mj1k-6Pe4lkwfoIehUS6vvPwbVEGaiG6evpfdlt-MjPO8kqjlmxmJHSB92269ouF2zsLD5nqJaRqQ7DaTvk3DLdb0pNyLQKPtLGpJHjNIuBusyBKQzI7S-wRtwQrz0_SaOKo8KaMrMg/s1600/SS0121.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8mj1k-6Pe4lkwfoIehUS6vvPwbVEGaiG6evpfdlt-MjPO8kqjlmxmJHSB92269ouF2zsLD5nqJaRqQ7DaTvk3DLdb0pNyLQKPtLGpJHjNIuBusyBKQzI7S-wRtwQrz0_SaOKo8KaMrMg/s1600/SS0121.jpg" height="275" width="400" /></a><br />
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<span style="color: #333333; font-family: Arial; text-indent: 0.5in;"><br /><br /> <br /><br /> <b>Gambling on 800-GAMBLER.com was no gamble at all.</b> As it
turned out the NJ state sponsored gambling addiction hot line and help center
took a shot on the Super Bowl and won big time. </span><span style="background-color: white; color: #333333; font-family: Arial; letter-spacing: -0.1pt; text-indent: 0.5in;">The Council on Compulsive
Gambling of New Jersey <span class="apple-converted-space">hired Billboards2Go.com
to run their first-ever mobile billboard awareness campaign. </span></span><span style="color: #333333; font-family: Arial; text-indent: 0.5in;">According
to the CCGNJ organization’s “Information Specialist” Alice Ostapiuk, the mobile
billboard they hired for a seven consecutive day campaign during the Super Bowl
week was a true success. When the Gambler
mobile billboard campaign ended, </span><st1:city style="color: #333333; font-family: Arial; text-indent: 0.5in;" w:st="on"><st1:place w:st="on">Alice</st1:place></st1:city><span style="color: #333333; font-family: Arial; text-indent: 0.5in;">
said to </span><st1:personname style="color: #333333; font-family: Arial; text-indent: 0.5in;" w:st="on">Andrew Miller</st1:personname><span style="color: #333333; font-family: Arial; text-indent: 0.5in;">, VP of
Billboards2Go, “Thank you for a job very well done, it looked great and many
people saw our mobile billboard.”</span></div>
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<span style="color: #333333; font-family: Arial;">The billboard was part of the Council’s campaign to call
attention to the help available through the 1-800-GAMBLER helpline for sports
bettors with gambling problems. Between January 28 and February 3, 2014, the
billboard traveled a route around <st1:city w:st="on">Bergen</st1:city>, <st1:city w:st="on">Hudson</st1:city>, <st1:place w:st="on">Essex</st1:place>, and adjoining
areas, highlighting exposure to the local hotels, restaurants, shopping malls,
business districts, commuter hubs as well as bumper-to-bumper traffic on major
roadways. On Super Bowl Sunday, the mobile billboard traveled around the Met Life Stadium
area as well as the above mentioned venues.<o:p></o:p></span></div>
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<span style="color: #333333; font-family: Arial;">The Council was seeking to reach some of the estimated 35,000 NJ
residents who are believed to be compulsive or problem gamblers who bet on
sports. “Our message is that there is hope and help for this treatable
addiction. With the Super Bowl being in NJ and the increasing availability of
gambling opportunities in our State, there is a need to get out information to
gamblers and families who may be struggling on their own.” <o:p></o:p></span></div>
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<span style="color: #333333; font-family: Arial;">Typically, only deep-pocketed brands can afford Super Bowl placed advertising </span><span style="background: white; color: #363636; font-family: Arial;">— as most media professionals know, a 30-second TV spot costs about $4
million, not including the cost that goes into developing an ad, securing a
star if necessary, and producing it. However, </span><span style="background: white; color: #333333; font-family: Arial; letter-spacing: -.1pt;">considering the
added amount of people coming into the area during </span><span style="background: white; color: #363636; font-family: Arial;">the several days
surrounding </span><span style="background: white; color: #333333; font-family: Arial; letter-spacing: -.1pt;">Super Bowl week, it was an outstanding economical opportunity
for a select few brands to advertise with a
mobile billboard campaign. </span><span style="color: #333333; font-family: Arial;">According
to </span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial;">the New
York/New Jersey Super Bowl XLVIII host committee,</span><span style="color: #333333; font-family: Arial;"> visitors to the area have spent an average of $600 per
person per day during the 10-day period surrounding the game and brought in
over 600 million dollars to the local NJ/NYC economy.<o:p></o:p></span></div>
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<span style="color: #333333; font-family: Arial;">CCGN was not the only non-profit organization with Super Bowl ad aspirations. Billboards2Go.com also ran several different mobile billboards for
“ChooseNJ.com.” <span style="background: white;">Founded in 2010, Choose New
Jersey is a part of the state’s award-winning economic development organization; The Partnership for Action which consists of Choose New Jersey, the <st1:place w:st="on"><st1:placename w:st="on">New Jersey</st1:placename> <st1:placename w:st="on">Business</st1:placename>
<st1:placename w:st="on">Action</st1:placename> <st1:placetype w:st="on">Center</st1:placetype></st1:place>,
the New Jersey Economic Development Authority and the Commission on Higher
Education. Together, they nurture economic growth throughout the state by
attracting jobs and investment.</span></span></div>
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<span style="background: white; color: #333333; font-family: Arial;">The “for-profit” organization, “Stevin Singer
Jewelers” also took advantage of the influx of spectators to the area with two
mobile billboard units. One promoting a Valentine’s message “They’re Real and
They’re Spectacular” referencing the gold dipped roses available at their <st1:place w:st="on"><st1:city w:st="on">Philadelphia</st1:city></st1:place> store as well
as on-line. The second mobile billboard displayed a more general message
promoting their web site, ihatestevensinger.com. The ad design was similar to the ubiquitous
black and white billboards known to many in the Philadelphia area as the widely
controversial as well as a successful media campaign started by owner Steven
Singer over ten years ago.</span><span style="background-color: white; color: #333333; font-family: Arial; text-indent: 0.5in;"><br /><br /> To sum up this article about the Super Bowl
week exposure with a mobile billboard, one thing comes to mind…<b>value!</b> The
quality exposure generated during the seven days surrounding the Nation’s
biggest sports event was priceless. With approximately 500 square feet of
advertising space traveling to the most populated areas such as Newark, Hoboken,
Jersey City and Manhattan, the advertisers received a great deal of bang for
their media buck. For a fraction of the cost of tradition media,
Billboards2Go.com delivered a genuine Super </span><span style="background-color: white; color: #333333; font-family: Arial; text-indent: 0.5in;">Bowl audience for their clients.</span></div>
<!-- Blogger automated replacement: "https://images-blogger-opensocial.googleusercontent.com/gadgets/proxy?url=http%3A%2F%2F1.bp.blogspot.com%2F-asGxdZdc35M%2FUvkIRjVCSeI%2FAAAAAAAAAI4%2Fzntf7aF-4Go%2Fs1600%2FSS0112.jpg&container=blogger&gadget=a&rewriteMime=image%2F*" with "https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2wacT0M5T_8CBYO3asNr0Sa4kfVC1fEJUJW58e9WwiSUgiCiG_fSQDmVqQhZxAqqOtmjqQ30zYlUVc87qjRnrXD51Q2ayvqZbBoga3OZZ1fFNl2Dv3vIm4QhC0uYKt-b0LSFZEh0w76U/s1600/SS0112.jpg" --><!-- Blogger automated replacement: "https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2wacT0M5T_8CBYO3asNr0Sa4kfVC1fEJUJW58e9WwiSUgiCiG_fSQDmVqQhZxAqqOtmjqQ30zYlUVc87qjRnrXD51Q2ayvqZbBoga3OZZ1fFNl2Dv3vIm4QhC0uYKt-b0LSFZEh0w76U/s1600/SS0112.jpg" with "https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2wacT0M5T_8CBYO3asNr0Sa4kfVC1fEJUJW58e9WwiSUgiCiG_fSQDmVqQhZxAqqOtmjqQ30zYlUVc87qjRnrXD51Q2ayvqZbBoga3OZZ1fFNl2Dv3vIm4QhC0uYKt-b0LSFZEh0w76U/s1600/SS0112.jpg" -->Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-72819949441430937992013-10-28T17:19:00.002-04:002013-11-12T11:05:49.585-05:00FREE... may be the most appealing word in advertising!<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi91O9Csp-KU0rdXK_qVrY9faH9WL4kmwOKVj5NUplfK6or1XsockwBGNw2AEwsGZbba0dzMwVFXcBHIeubWOXN64LrFQcPhXY-9GZlLnSohG1WhkooFvooPMgpn99waEFMYyM-37WSS0c/s1600/SEA0106.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi91O9Csp-KU0rdXK_qVrY9faH9WL4kmwOKVj5NUplfK6or1XsockwBGNw2AEwsGZbba0dzMwVFXcBHIeubWOXN64LrFQcPhXY-9GZlLnSohG1WhkooFvooPMgpn99waEFMYyM-37WSS0c/s400/SEA0106.jpg" title="Billboards2Go Mobile Billboard Ad" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">St. Edmond's Academy Students in front of their Billboards2Go.com mobile billboard.</td></tr>
</tbody></table>
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<span style="font-family: Arial;">An economic motivation is where price is the main motivating factor. And </span><span style="font-family: Arial;">“FREE”… to the ears of a
consumer is one of the most beautiful sounding words they can hear. Although, the
word "free" may be a double-edged sword for retailers. As an experienced media
provider, I am often asked to come up with a “hook” for an ad and I always turn
to what I believe is one of the best emotional motivators available, and that is to give something
away for free. The word FREE typically catches our attention. Moreover, when
used the correct way, almost always helps the retailer increase their
bottom line.</span></div>
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<span style="font-family: Arial;">If using the word FREE in an
advertisement automatically guarantees sales and profits, everyone would be
giving away FREE products and services. Free needs to be used with caution. And remember, there is an old rule in
marketing, “Never give away something you sell, unless you have a reliable plan to make a profit doing it.” <o:p></o:p></span></div>
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<span style="font-family: Arial;">You could learn that old rule
the hard way when your advertisement backfires and becomes a recipe for regret. The best advice to ensure success of your “free” giveaway is
to tie it to some kind of commitment to your product or service. The last thing
you want is a flash mob that quickly raids your retail establishment, grabs whatever
free items available, and turns around never to be heard from again. Not only
did you not make any profit in that case, you probably lost future sales as well, all because
you did not have a well thought out marketing plan.<o:p></o:p></span></div>
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<span style="font-family: Arial;">So how do you make a profit
giving away things for free? Number one; make sure the giveaway will induce a
sale of one of your products and or services. For example: Free is a powerful tool
when used properly. As with a mobile billboard promotion we recently created
for the Greene Turtle Sports Bar & Grill in </span><st1:place style="font-family: Arial;" w:st="on"><st1:city w:st="on">Long Island</st1:city> <st1:state w:st="on">NY</st1:state></st1:place><span style="font-family: Arial;">,
the word free is combined (and in my humble opinion) with another beautiful
sounding word… Beer. The objective of the restaurant is to build a larger lunch
crowd. A Free Draft Beer is a relatively inexpensive promotion for a restaurant
when attached to the purchase of a main entrée. The hook will certainly motivate
a receptive local audience to stop by the Greene Turtle for lunch. It's the proverbial "win win." The responding
customers love receiving a free beer, appreciate the savings and the restaurant gets a lot of new business they may otherwise have missed out on.<o:p></o:p></span></div>
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<span style="font-family: Arial;">Another recent entry into
the world of “Free” is a mobile billboard campaign we are currently running for
the St. Edmond’s Academy in <st1:place w:st="on"><st1:city w:st="on">Wilmington</st1:city>
<st1:state w:st="on">DE</st1:state></st1:place>. (Photo shown above.) They've gone one-step
further by offering "Free Tuition." Actually, the fine print is 6 months free
tuition. Although, the perceived value is extremely high for a private school’s
tuition, they are offering it as an incentive to enroll students for at least a full
year. The offer of free tuition is from January to June and it's being marketed to public schools in their local area within a radius of about 20 miles
from their academy. For the next few weeks, the mobile billboard will get
exposure near the targeted public schools where parents are dropping-off and
picking-up their kids. The billboard will also reach out to "parents" who may be found at local supermarkets and shopping malls.<o:p></o:p></span></div>
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<span style="font-family: Arial;">With the huge clutter of different products and services available to consumers an understanding of how people are motivated to buy is essential to effective marketing strategies. Motivation works as a complex process and a tag-line of </span><span style="font-family: Arial;">Free often works </span><span style="font-family: Arial;">well. If you represent a product, brand or service that may benefit from a mobile billboard campaign with a “free something”
hook, let us know and we will be happy to create an effective mobile billboard
advertisement for you. By the way, our design services at Billboards2Go.com are... </span><b style="font-family: Arial;">*FREE!</b></div>
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Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-91204322642796650342013-09-18T15:24:00.001-04:002013-09-18T15:33:01.948-04:00Mobile Billboard in Drag Race at Raceway Park Englishtown NJ<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBP6hUwjMGiwVTNRA6-X2LobZVJzaNYmb5jSJiRLw6kHcN6urs8gxg7I2_LOVfeyTMAAweAO44N68mPizJHYanRdXftbk2H9JsAsJQbh8zgxK-9kchHa2mfnL1M5O_iVyAVy-ZsUPP3ow/s1600/hfi0109.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Billboards2Go.com US Diesel Truckin Nationals 2013" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBP6hUwjMGiwVTNRA6-X2LobZVJzaNYmb5jSJiRLw6kHcN6urs8gxg7I2_LOVfeyTMAAweAO44N68mPizJHYanRdXftbk2H9JsAsJQbh8zgxK-9kchHa2mfnL1M5O_iVyAVy-ZsUPP3ow/s1600/hfi0109.jpg" height="228" title="Billboards2Go.com Racing Thier Mobile Billboard Truck" width="320" /></a></div>
<h4>
by Bob Goodwin </h4>
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<span style="font-family: Arial, Helvetica, sans-serif;">O</span><span style="font-family: Arial, Helvetica, sans-serif;">n September 14th, Andrew Miller (VP of Billboards2go.com) was the race driver behind-the-wheel at the US Diesel Truckin’ Nationals. Andrew did not drive the Billboards2Go professional dragster, but he did race one of the company’s diesel powered mobile billboards. (photo shown left) According to track officials, the annual event at Raceway Park in Englishtown New Jersey attracted over seventeen thousand people- it’s biggest turnout in 25 years.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The US Diesel Truckin Nationals is an all day "trucks only" event that features hundreds of custom, racing and show trucks, plus the Transportation Industry Service and Equipment trade show. The event culminated with a thrill show featuring jet powered trucks, dragster trucks and Monster trucks pouncing on and crushing several lines of junked cars. The event draws huge crowds of people who work in the trucking and related industries among many others, young and old who just love trucks. There is no other truck extravaganza like it. Best of all, the thousands of Truckers, Fleet Owners, Manufacturers and Fans all attended with a good frame of mind and a special camaraderie that seems to exists only between soldiers that have experienced the crucible of combat together. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Andrew ran 5 passes down the packed-bleacher drag strip making it all the way to the semi-finals. His Billboards2Go truck raced the ¼ mile track at decent ET of 25 seconds and at a shattering top speed of about 52 MPH. He was in a good position to win in his category when he “red lighted” on his last pass. Additionally after each pass, Andrew stopped a few times in different spots on the return road in front of the bleachers and tossed HFI logo tee-shirts and caps to the overwhelmingly enthusiastic crowd. Between the races the Billboard2Go truck slowly cruised the pit areas and parked in prominent positions to get the best possible exposure for the client HFI.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">You may be asking yourself, how can a billboard truck win any race when they seem to be slow and lumbering? It’s an easy answer… it’s called Bracket Racing (Google it). Bracket Racing is a form of drag racing that allows for a handicap between the predicted elapsed times of two faster and slower vehicles racing down a 1/4 mile drag strip. The effect of the bracket racing rules is to place a premium on consistency of performance of the driver/vehicle package rather than on raw speed and HP, which in turn makes victory less dependent on large infusions of money, and more dependent on mechanical tuning and driving skill.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The Billboards2Go mobile billboard truck featured a message from the HFI Isuzu Truck Dealership. According to the HFI VP Brian Costigan, the audience and method of placement of his ad was ideal in every way. They were very pleased with the massive targeted exposure opportunity for their company. So much so that HFI booked the event again (that day) for the 2014 race. Andrew says he doesn't know of any other advertising job that would be as exciting on so many levels. His personal feeling about truck racing and getting targeted media exposure at the same time for his client is summed up in a few words… “Daddy has to go to work now. See you later kids.”</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihZLVi371zxtSucCRXkNb7C8b7ohBFvD3_8no8vjwwPszxxcF8SDedol8B-99kd3CT2F_uH_eOKBrp29ea1O1UOsHSarbLeWOOvfyzgbqdLrOZ-HwKZ3OxVSeBwIJ5aQZL22lH4rMOuKA/s1600/hfi0116.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Billboards2Go.com Mobile Billboard US Truckin Nationals Pit Area" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihZLVi371zxtSucCRXkNb7C8b7ohBFvD3_8no8vjwwPszxxcF8SDedol8B-99kd3CT2F_uH_eOKBrp29ea1O1UOsHSarbLeWOOvfyzgbqdLrOZ-HwKZ3OxVSeBwIJ5aQZL22lH4rMOuKA/s1600/hfi0116.jpg" height="142" title="Billboards2Go.com Mobile Billboard US Truckin Nationals" width="200" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZuNQsN5q_jlLJfJY36QmQFSfVKePq1JB5hrvrq_H39pKQyo4q1J9Lfc8sriMqP6MxjHDpRe1jp2GEI9r6W3PAfjFxw9hMVCyh_Vjg3LNN3oHR9wPeSKdirxjVtkzflS8VEv7eLXE9n3o/s1600/hfi0119.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="Billboards2Go.com Mobile Billboard Truck Night Photo Etown" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZuNQsN5q_jlLJfJY36QmQFSfVKePq1JB5hrvrq_H39pKQyo4q1J9Lfc8sriMqP6MxjHDpRe1jp2GEI9r6W3PAfjFxw9hMVCyh_Vjg3LNN3oHR9wPeSKdirxjVtkzflS8VEv7eLXE9n3o/s1600/hfi0119.jpg" height="141" title="Billboards2Go.com Mobile Billboard Truck Night Photo" width="200" /></a></div>
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<br />
This article was written and submitted by Bob Goodwin, Customer Service Manager at <a href="http://www.billboards2go.com/" target="_blank">Billboards2Go.com</a>. All inquiries about Billboards2Go.com media services may be sent to Andrew Miller, VP via email: <a href="mailto:andrew@billboards2go.com" target="_blank"> Andrew@Billboards2Go.com</a>Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-84212171977513914462013-09-03T16:16:00.001-04:002013-09-03T16:16:22.718-04:00Two words of advice for advertisers still considering the 2014 Super Bowl: Act Fast.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXyD3Iu0yNRF2gWghLDFNcLflU9HsYW012NC0vdj6VzJ4mfCgj3KOEKl7jakQvq9JfNGERnH7stECqY6QzfJ1-1yFcf6mhiPI5IJj-tgmUdsa01AWSOAVUdqiV_7SLkI2DJrZTN-OiwIg/s1600/meadowlandsatnight.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="243" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXyD3Iu0yNRF2gWghLDFNcLflU9HsYW012NC0vdj6VzJ4mfCgj3KOEKl7jakQvq9JfNGERnH7stECqY6QzfJ1-1yFcf6mhiPI5IJj-tgmUdsa01AWSOAVUdqiV_7SLkI2DJrZTN-OiwIg/s400/meadowlandsatnight.jpg" width="400" /></a><br /></div>
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<span style="font-family: Arial;">The headline above was taken
from a recent article published in USA Today. It’s in reference to the
availability and high cost of advertising during the Super Bowl on broadcast
TV. The article stated ad space for 30 second slots are selling for over 4
million dollars. That level of media budget is affordable to a select few
brands with deep pockets.</span></div>
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<span style="font-family: Arial;">What about the many
businesses that would love to take advantage of the large audience the annual
sports event attracts but are not rolling in dough? Billboards2Go.com has a
creative solution… we are offering a different branding experience than TV
during the game, but never-the-less a Super Bowl market audience. There is still
time to book a mobile billboard campaign for the MetLife’s Stadium route for
Super Bowl week - leading up to and during the game that includes reaching a
captive audience driving into and out of the Meadowlands sport complex area,
Jersey City Waterfront, Hoboken and the downtown Newark business district. <o:p></o:p></span></div>
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<span style="font-family: Arial;">A smaller ad budget can win
big during Super Bowl week. For just pennies on the dollar compared to other
Super Bowl OOH ad space opportunities a brand will achieve optimum exposure
with a mobile billboard ad. Billboards2Go.com still has a few mobile billboard
units available for this event. The deadline for booking a mobile billboard
campaign with us is September 30th - or depending on the availability of
limited inventory.<o:p></o:p></span></div>
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<span style="font-family: Arial;">Billboards2Go.com is a
turnkey media provider. From award winning creative, high resolution banner
production and state-of-the-art mobile billboard equipment, we offer everything
it takes to get the exposure your clients’ need. We do all the work and you get
all the glory. We’re reliable, effective and surprisingly affordable. <o:p></o:p></span></div>
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<span style="font-family: Arial;">Don’t wait for the last
minute to be part of the historic event… “Act Fast.” Super Bowl XLVIII will be
the 48th edition of the Super Bowl in American football, and the 44th annual
championship game of the modern-era National Football League (NFL). It is
scheduled to be held on February 2, 2014 at MetLife Stadium at the Meadowlands
Sports Complex in East Rutherford, New Jersey to determine the champion for the
2013 season. This would be the first Super Bowl to be played outdoors in a cold
weather environment, the first in 38 years to be played outdoors on artificial
turf and the first in which two <st1:country-region w:st="on">US</st1:country-region>
states (<st1:state w:st="on">New York</st1:state> and <st1:state w:st="on"><st1:place w:st="on">New Jersey</st1:place></st1:state>) will work together with hosting
duties.<o:p></o:p></span></div>
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<span style="font-family: Arial;">For further Information
Please Contact <st1:personname w:st="on">Andrew Miller</st1:personname>, VP of
Billboards2Go.com via email Andrew@billboards2go.com or cell, 917-628-4953 www.Billboards2Go.com<o:p></o:p></span></div>
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Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com1tag:blogger.com,1999:blog-76223260074519605.post-66367779204637788102013-07-09T18:30:00.000-04:002013-07-16T10:55:09.932-04:00Eye-popping custom fabricated billboards stand out from the crowd!<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
Our company's fleet of mobile billboards were deliberately designed to carry extra weight to offer the creative advantage for attaching custom 2D or 3D elements.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9e4gki54cfq3yrBNvE9hrHpK5yCYv59tF2tmcJ36-1UNoVZAjAJRRTVy64ROL2-MsYgQ63HEWjm2Kese5cZcwz_tH8bP7hJXBQYv30_JBU-BnrI9P1qPPJUKLAK2sz8Ci5iHa3QxS7SY/s1600/jager-bottle.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="286" nya="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9e4gki54cfq3yrBNvE9hrHpK5yCYv59tF2tmcJ36-1UNoVZAjAJRRTVy64ROL2-MsYgQ63HEWjm2Kese5cZcwz_tH8bP7hJXBQYv30_JBU-BnrI9P1qPPJUKLAK2sz8Ci5iHa3QxS7SY/s400/jager-bottle.jpg" width="400" /></a>At Billboards2Go.com we strive to be your first choice for quality turn-key mobile billboard media solutions. In doing so, we are proud to announce that our production service is now offering unique design presentation opportunities.</div>
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To get noticed these days, advertisers often need to go to the next level to capture the more distracted, hard-to-please audience. When you need to command attention, we’re your front row ticket to success. Our talented design team can translate your concepts into a bold 2D or 3D mobile billboard, creating an eye-popping memorable experience for your audience. With as little as a small 2D extension designed to enrich a standard 10’ x 22’ board (as shown above with the Jagermeister bottle) or mind-blowing 3D elements, we have the skills to meet your conceptual demands and production budgets. </div>
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Our Custom Resources Include - but are not limited to:<br />
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Simple 2D Extensions, Large Vacuum-formed Elements, Custom Fiberglass Structures, LED Enhancements, Moving Mechanical Elements, Scent Dispensing Technology, Large Scratch-N-Sniff Areas, Theatrical Smoke, Continuous Bubbles, Amplified Sound and Local FM Radio Broadcasting<br />
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Our expert team knows how to produce a look that will last while parked for stationary display or in transit up to 60 mph down a highway. And with our exclusive telescoping billboard technology your message will be even more eye-catching.<br />
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It’s easy and straight-forward: Our clients submit a flat mock-up of their design and a portion is recreated into an attention–grabbing 2D or 3D enhancement that stands out from the rest of the board. <br />
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Your project deserves the most creative implementation possible and we’re ready to quote a custom fabricated project that will turn a lot of heads for a rate that is affordable. We can execute the whole experience from conception to installation in a matter of a few weeks or less, depending on the extent of the enhancements.<br />
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Let your imagination soar with the possibilities and let's make it happen!<br />
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<a href="http://emerging-advertising-media.wikispaces.com/3D+Billboards" target="_blank">Additional resources about 3D billboards Link</a>Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-70138370738856754702013-07-08T15:15:00.000-04:002013-07-08T19:01:34.939-04:00Got Speed?<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy3cuBZMRift3XriPCh0st2SMWs41S9PMsFEyhpJDj9yHX5qvSOcQVrCy3pOpofrUSI4D0l_OJXk9A6sTD7JcXuS9UEiA6iJ6P9QAuZzGKY2rBpm3YTcSc36ergUMcgaAoiYtvVnil4gs/s1600/berserk-money-shot-02.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="212" nya="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy3cuBZMRift3XriPCh0st2SMWs41S9PMsFEyhpJDj9yHX5qvSOcQVrCy3pOpofrUSI4D0l_OJXk9A6sTD7JcXuS9UEiA6iJ6P9QAuZzGKY2rBpm3YTcSc36ergUMcgaAoiYtvVnil4gs/s320/berserk-money-shot-02.jpg" unselectable="on" width="320" /></a>New York City is well known as a gritty and tough place to grow up and make it. “If you can make there, I’ll make it anywhere” as Frank Sinatra famously crooned, is words of wisdom. Now, I’m sure many of you can relate to the hustle-n-bustle of being in the advertising business in this town, especially if you commute in and out of here every day. For myself I’ve been working in Manhattan for over 25 years and I’m still not use to all of its insanity. That’s where drag racing comes in for me. To some it’s a loud and useless sport and to others it’s a symphony of mans’ achievements in engineering. With a mechanical engineering background and a self described “motor-head” I fall on the latter side of the argument. </div>
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What’s the thrill of drag racing? Foremost, many people love the excitement of cars racing down a track, but fewer know just how these machines work. From horsepower of the engine, weight of the car, friction of the road, to air resistance, all of these aspects can be explained by physics when broken down into their various components. The thrill for me is born out of a combination of manipulating the shear horsepower, the high decibels and a competitive spirit. </div>
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As our race team’s active crew chief, drag racing has given me an outlet to make some noise, take advantage of my mechanical skills and have a little unique fun away from the hectic schedule of the media business. When my team and I arrive at a track we concentrate on one mission and that is to safely win races. In order to do that there are literally hundreds of variables that go into a successful run. From a well tuned engine to a focused driver, everything needs to be synchronized like a Swiss clock. </div>
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The atmosphere at the race track is thick and intense. Our racing category puts us up against seasoned professionals traveling over 150 mph in a matter of a few seconds. There’s little room for error and “safety” is our mantra. When our team driver Russell Arthur was a kid he was convinced that one day he was going to become an Astronaut. Although he was only about eight years old at the time his dream has gotten a little closer to being fulfilled. Now as a professional race car driver (and our graphic and production manager) he has gained the insight of what it must feel like for an astronaut at launch time. At the starting line of a race he experiences the intense g-force that is comparable to a rocket’s lift off. </div>
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To sum up this article I would like to add that drag racing is an art, albeit loud, the noise is music to my ears. If you would like to see the Billboards2Go.com racing team in action, you’ll find us at Raceway Park in Englishtown NJ this coming July 28th. The events are the 34th Annual Old Time Drags & Rod Run and the11th Annual Funny Car Reunion. Besides racing in the event we’re sponsoring the “Jungle Jim Award” for the best burn out. If you don’t know who Jungle Jim was or what a burn out is, don’t worry… you’ll have a blast anyway if you show up. The doors open at 8am. </div>
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Lastly, a good tip: bring hearing protection, a hat and a bottle of water. </div>
<img height="63" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy3cuBZMRift3XriPCh0st2SMWs41S9PMsFEyhpJDj9yHX5qvSOcQVrCy3pOpofrUSI4D0l_OJXk9A6sTD7JcXuS9UEiA6iJ6P9QAuZzGKY2rBpm3YTcSc36ergUMcgaAoiYtvVnil4gs/s320/berserk-money-shot-02.jpg" style="filter: alpha(opacity=30); left: 713px; mozopacity: 0.3; opacity: 0.3; position: absolute; top: 300px; visibility: hidden;" width="96" />Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-23822166189511426252013-06-17T12:35:00.002-04:002013-07-10T10:33:43.194-04:00How LGBT-Friendly Is Your Media Provider? <br />
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An "LGBT" message may be considered too controversial for some media outlets and are often declined. Either with print, TV, online or out-of-home, some media suppliers may be reluctant to place that type of ad. There are countless documented cases where LGBT or other minority groups have been discriminated against based on a preconceived opinion and not based on reason or logic.<br />
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At Billboards-2Go we believe in the First Amendment right for LGBT and other minority groups to have an opportunity to openly express their views. On that note, Billboards-2Go has run a mobile billboard truck at the Philadelphia Pride Parade and Pride Fair this past June 9th. At the parade, the mobile billboard was used as a quick and easy parade float with added silver tinsel trim. The ad message was for an LGBT-Friendly senior living facility in downtown Philly. The facility is one of the first of its kind in the nation. The ad’s placement could not have been any better. With thousands of enthusiastic spectators at the parade and subsequent fair, the message clearly resonated with the audience.<br />
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In terms of bang for the media buck, the ad client was extremely satisfied with the outcome of the event and quick turn-around of our services. Our state-of-the-art mobile billboards offer close to 500 square feet of in-your-face advertising space. They’re perfect as a parade float and the creative opportunities are endless on the double-sided 10’ x 22’ wide billboards. Our stunning full color, high resolution printing is ideal for close up viewing at a parade or special event.<br />
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Lastly, Billboards-2Go is dedicated to supporting advertisiers that may not have other exposure opportunities. Every major change in history started with one person or one event. We are doing our part – are you?<br />
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<strong></strong>Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-80263770848343753612013-05-20T18:12:00.001-04:002013-05-28T21:23:54.107-04:00Targeted OOH Ad Placement Adds Cachet to Autobody Shop’s Image<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLy9CVc6Ksb3BBid4ez40-QVXuDnDdEeEHNwgjfbsKa__3VkME4e4lE_CwxyxF9GEKuXxdkqEceKI5x57CEsTCLzqaDguKz73E-uv52mtmrPYKqd45YmqZ2W3bq1hZCbubxwbX9Xv5AYA/s1600/maaco-mobile-billboard-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLy9CVc6Ksb3BBid4ez40-QVXuDnDdEeEHNwgjfbsKa__3VkME4e4lE_CwxyxF9GEKuXxdkqEceKI5x57CEsTCLzqaDguKz73E-uv52mtmrPYKqd45YmqZ2W3bq1hZCbubxwbX9Xv5AYA/s320/maaco-mobile-billboard-01.jpg" width="320" ya="true" /></a></div>
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<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;">According to Wikipedia, "Targeted advertising is a type of advertising whereby ads are placed so as to reach consumers based on various traits such as demographics, psychographics, and behavioral variables. Furthermore, "Alternative advertising provides a way to address consumers in places they may not expect."</span></div>
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<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;">The two statements above succinctly describe the impact of a well place mobile billboard unit. On that note, I would like to add that the “effectiveness multiplier” is a well crafted graphic ad design. The following press release describes the perfect combination of creative and logistical factors that go into a successful media campaign.</span></div>
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<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;">On Saturday May 18th, 2013 Billboards2Go.com displayed a mobile billboard unit at the <strong>Hot Rods and Harleys car show.</strong> The annual show takes place in the quaint town of Rahway, New Jersey. Lined up on every street, literally taking over much of the downtown area there were hundreds of classic cars, muscle cars, and race cars. In addition, motorcycles of every type, including lots of brand new demo Harleys, all available for the thousands of spectators to see, touch and enjoy.</span></div>
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<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;">Although the weather was a little overcast with a few short sprinkles, the large crowd still made the best of the situation and devoured the various fair staples such as hot dogs, ice-cream, kettle popcorn and mozzarella corn cakes. With several live bands throughout the event playing a mix of rock tunes, a live ballet show on a mobile stage and other exciting entertainment, the free car show was the perfect venue for a local Maaco autobody advertisement on a mobile billboard.</span></div>
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<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;">Billboards2Go additionally displayed their dragster race car next to the Maaco mobile billboard. The dragster affectionately named “Berserk” was a real crowd pleaser. About every hour on the hour the Berserk race team started the loud and powerful engine and revved it up for a few minutes. The demonstration attracted a large crowd enhancing the effectiveness of the Maaco billboard’s placement. A Maaco employee took advantage of the increased number of spectators brought over by the dragster and handed out plenty of $50 savings coupons.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;">The photo attached show the Maaco mobile billboard boomed-up to about 18 feet high. The unique and exclusively designed mobile billboards are available only through Billboards2Go.com. The huge double-sided sign with a tall rear banner gives an advertiser about 500 square feet of usable ad space. Unlike the more standard looking mobile billboard signs that are stuck to their truck's chassis the exposure advantage of a 18 foot high billboard is obvious. It was seen from hundreds of feet away with little obstruction giving the advertiser an extra boost of exposure. <span style="font-family: Verdana;">The synergy between the thousands of car enthusiasts and the autobody client was perfect. Reaching this captive audience with a message that resonates was the goal for the ad placement. </span></span></span></div>
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<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;">The bold and effective Maaco ad design was created, printed and finished in-house by Billboards2Go.com and will be used for other targeted events throughout the next few months. There is never a storage or re-posting cost charged to the client for future ad campaigns. Having the banners in storage saves the client money and enables a quick reposting for future events.</span></div>
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<span style="color: #444444;"><span style="color: #444444; font-family: Arial, Helvetica, sans-serif;">For the most reliable, affordable and effective mobile billboard service in the USA, there is only one name to remember…</span> <strong>Billboards2Go.com</strong></span></div>
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<strong></strong>Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-87341157452890904092013-01-04T14:15:00.003-05:002013-01-04T14:15:46.701-05:00Mayan Apocalypse<div class="separator" style="clear: both; text-align: center;">
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Hi Friends!<br />
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If you can read this post, then I am happy to congratulate you for making it through the Mayan Apocalypse!<br />
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You’ve made it through the cataclysm to be caused by an asteroid collision with Earth, or was it the pole shift where the North Pole swings erratically in a new direction? Now I remember, it was the sun’s “active cycle” that was going to melt us all. Whatever the catastrophe was, now that we’ve obviously made it through it’s about time to get back to business. And my company’s business is creating positive results for our clients’ mobile billboard promotional efforts. </div>
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I attached my favorite "end of the world as we know it" internet joke above to sum up my feelings about 2012. We made it past the December 21st apocalyptic dead line - we didn’t fall of the “fiscal cliff” and gas prices seem to be coming down a bit. Feels like we’ll have smooth sailing ahead and it’s time to think about moving forward with effective mobile billboard media plans for 2013.</div>
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About 2012, we appreciate all of our clients (past and present) and thank you for being a part of our business family and utilizing our media services during the past years. We’ve come so far since our early beginnings over fourteen years ago and we could not have done so without support from a number of people like you.</div>
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Lastly, Happy New Year! - The Billboards-2Go team and I wish you a Healthy, Happy and Prosperous 2013.</div>
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Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-21169127089076035272012-11-14T16:27:00.001-05:002012-12-06T16:05:32.278-05:00KISS PRINCIPLE<br />
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<span style="color: #444444;">In the world of outdoor advertising, consistency is like a scorecard that the consumers keep in their heads. People know that advertising is expensive, so the more a company advertises, the more successful it must be. And the more successful it is, the more it means that other people must be choosing it. </span><br />
<span style="color: #444444;"><br /></span><span style="color: #444444;">Your brand or special event can benefit from this power of positive momentum. Through your initial advertising efforts, people will learn that that you exist. With repeated exposure, they'll learn that you're stable. With even more repeated exposure, they'll assume you're successful— after all, based on your ability to sustain an advertising campaign, shows the public that you’re offering a trusted, successful, and reliable product. </span><br />
<span style="color: #444444;"><br /></span><span style="color: #444444;">It’s a given that long term sustained advertising is the key to influencing the consumer. The specific design and content of your ads is, of course, of vital importance as well— but what's true of your career, of sports, and of life in general also holds true of advertising: never underestimate the power of simply showing up. Just being in view of your potential audience can mean the difference between success and failure for your marketing project.</span><br />
<span style="color: #444444;"><br /></span><span style="color: #444444;">Showing up with a large “elevating” double-sided mobile billboard is the best way to get your message seen by a huge audience. With relatively little lead time and tremendous marketing flexibility; our mobile billboards are an affordable media option. To best utilize my company’s mobile billboard advertising, put yourself in the place of the viewer. A majority of this type of media will be viewed from an automobile, so get in your car and drive, but this time look around and see how you view things. We’ve all heard the “rule” about billboards: no more than seven words, right? Keep that in mind as you drive through town. How much will you remember that is contained in the form of a word-driven message? And what if one of those seven magic words is a phone number? Do you have a pad of paper and pen handy to jot it down? It’s not likely that many people will, and the number will be forgotten when the light changes to green.</span><br />
<span style="color: #444444;"><br /></span><span style="color: #444444;">What you will remember from your encounter with outdoor advertising is your immediate impression: a few clear visual cues that stay in your eye and mind. Whatever you expect the public to carry away from this encounter, it needs to be simple.</span><br />
<span style="color: #444444;"><br /></span><span style="color: #444444;">Simple does not mean ineffective- quite the opposite, a well designed billboard will encourage the consumer into action. From driving directly to a store sale or remembering a political candidate during Election Day, your mobile billboard message can be a primary motivational source. But that doesn’t have to mean unsophisticated. Less, when carefully thought through and selected for specific impact, really can be more elegant, more refined, and most importantly, more successful. Conversely, insisting upon “getting more for your money” by including more and more information, can actually weaken the impact of your advertising and create a clumsy impression. I personally have argued with many a client that they are over doing the copy. Often I am successful in being able to scale back the message but other times I’m not. My best suggestion is when it comes to mobile billboards “keep it short and simple.”</span><br />
<span style="color: #444444;"><br /></span><span style="color: #444444;">Lastly, do not hesitate to call us with any design questions. We have been in the outdoor advertising business long enough to be considered an expert resource. We can work with your art directly, modify your design to get maximum impact or create something brand new from scratch. Either way, you’ll end up with a professionally produced advertisement shown on the largest mobile billboards in the country. 800-772-7539 </span><a href="http://www.billboards2go.com/"><span style="color: #0b5394;">www.Billboards2Go.com</span></a>Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-70677959792146832192012-10-23T13:06:00.001-04:002012-10-23T14:10:35.560-04:00Billboards2Go.com Tyra Banks - Rachael Ray Show - Oct 2012<iframe width="450" height="315" src="http://www.youtube.com/embed/DhjxVxxWsCE?rel=0" frameborder="0" allowfullscreen></iframe>Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-26262039651347594552012-10-20T21:29:00.004-04:002012-12-06T17:08:51.066-05:00IMAGE IS EVERYTHING!<div style="text-align: justify;">
<span style="color: #444444;">When image is everything, Billboards-2Go is a mobile billboard company top New York television networks rely on. Billboards-2Go specializes in providing an exemplary mobile billboard service for one day events through multi-month advertising campaigns. This is the reason high profile TV shows like the CBS Rachael Ray Show and the very popular ABC cooking show “The Chew” calls on Billboards-2Go to help them promote their events.Both networks hired Billboards-2Go this past October 2012 to be a part of the actual episodes. <br /><br />For CBS, Tyra Banks pulled up to the entrance of the Rachael Ray show and hopped out of the billboard truck's passenger side to surprise an audience guest waiting on the sidewalk line to see a beauty makeover show. Little did the unsuspecting guest know, she was the target of the makeover. It was a shock for her to see her “before” photo supersized on the side of the truck, especially with Tyra calling out her name with a megaphone.</span></div>
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For ABC, The Chew show; they used the large sign of the mobile billboard featuring their Chew logo as a backdrop to their outdoor street barbeque episode. In both cases for extra publicity, the mobile billboard was filmed driving around Manhattan before and after the television shoot.</div>
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The producers of TV entertainment certainly understand that it is imperative to work with the best mobile billboard company available. Billboards-2Go’s well maintained equipment and Swiss Clock like service performs to their stringent needs. When the stakes are as high as they are with professional TV shoots there is no room for error and Billboards-2Go consistently presents a high quality service.</div>
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Please give Billboards-2Go a call to see how they may be of service for your special event, film shoot or standard advertising campaign at 800-772-7539. </div>
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<span style="font-size: x-small;"> The mobile billboard used in the Rachael Ray Show in October 2012</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIN0JWr50-fMKx5OI9_ROAuVyAbNm1ILnWv84eDvhUr4lAQ8uT_w6462RfjHsMX-piubyjyF9p50D0T3hhPusceN4_-iNHjEXRJiUpjWyouVN5TymAvHOgqmWEl6MzJt6_K4TxfRFrcOU/s1600/RR0111.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="220" nea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIN0JWr50-fMKx5OI9_ROAuVyAbNm1ILnWv84eDvhUr4lAQ8uT_w6462RfjHsMX-piubyjyF9p50D0T3hhPusceN4_-iNHjEXRJiUpjWyouVN5TymAvHOgqmWEl6MzJt6_K4TxfRFrcOU/s320/RR0111.jpg" width="320" /></a><br />
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<span style="font-size: x-small;">I'm in the Billboard Truck along with Super Model Tyra Banks on the set of the Rachael Ray Show</span></div>
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<span style="font-size: x-small;">Tyra Banks looking sexy while being filmed for the Rachael Ray Show<br />_______________________________________________</span></div>
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<span style="font-size: x-small;">The Chew mobile billboard in Time Square NYC in October 2012</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9JcZ51R2b8vfhLXk7MI8G5kEVhz5aEVwrFG21qJXB1O2tsZ6qZm7HIQOlXIK8ufA9Md36OLxMH7HdEQpS_zdhMbHbI9DW22KU8g05VMG_oLml6_yAYbA9MBGX_GoXkQnlHMtUoQHinyg/s1600/ABC0109.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" nea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9JcZ51R2b8vfhLXk7MI8G5kEVhz5aEVwrFG21qJXB1O2tsZ6qZm7HIQOlXIK8ufA9Md36OLxMH7HdEQpS_zdhMbHbI9DW22KU8g05VMG_oLml6_yAYbA9MBGX_GoXkQnlHMtUoQHinyg/s320/ABC0109.jpg" width="320" /></a><br />
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<span style="font-size: x-small;">The Chew mobile billboard in the background of the outdoor TV episode.</span></div>
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Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-14780298849294559792012-09-19T18:09:00.000-04:002012-09-19T18:09:36.114-04:00US vs THEM<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSWIKLQPl_aVP9z_lFcOdk4uoGbUxqrH0zV3emnOhk2COxb3vFLvxi04EEg6h5HAleVj7BLV9prPWqXuNXCYpxlt0agJDx4p2zvqb97AJ1Pd3FpFcITFgvzMdY-FfPSF7uXP3pPoyTQf0/s1600/usvsthem.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" hea="true" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSWIKLQPl_aVP9z_lFcOdk4uoGbUxqrH0zV3emnOhk2COxb3vFLvxi04EEg6h5HAleVj7BLV9prPWqXuNXCYpxlt0agJDx4p2zvqb97AJ1Pd3FpFcITFgvzMdY-FfPSF7uXP3pPoyTQf0/s640/usvsthem.jpg" width="369" /></a></div>
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<span style="background-color: white; color: #444444;">When comparing Us to Them [our competition], we are hands-down the most professional and stylish company offering this type of mobile media. Although our rates are very competitive you may always find a slightly cheaper rate if doing a lot of shopping around. For example, you get our quote first and then have another company try to match it or maybe do a little better. If you’re only looking for the best price, that method works just fine. But what you get with Billboards-2Go you will not find with any other mobile billboard vendor out there.</span></div>
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<br /><span style="background-color: white; color: #444444;">We are not the fly-by-night single truck operators with sloppy looking trucks who park in their home driveway. We are a totally seasoned professional company with a large fleet of impeccably maintained mobile billboard trucks. We know a lot about truck maintenance because not only do we have a large indoor maintenance garage, truck fabrication shop, graphics and printing shop, we sponsor our own 8 second NHRA Championship dragster. So, we really know how critical it is to maintain mechanical equipment in top-notch condition. Please visit <a href="http://www.berserkdragster.com/">www.BerserkDragster.com</a> for more info on our race car.</span></div>
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<span style="background-color: white; color: #444444;">Comparing “apples to apples” - all mobile billboards are not created the same. Yes many of them offer the streamlined narrow sign frames. All except Billboards2Go have their signs fasten to the truck chassis. Only Billboards2Go can elevate their large 10’x22’ signs up to 18 feet high, attracting a much larger viewing audience. Our advertising banners are stretched tight-as-a-drum on the frames and are printed with a solid high-resolution output with optional 2D and 3D features available. With about 500 square feet of prime advertising space per unit, your message is guaranteed to get incredible exposure in your most desired target market. </span></div>
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<span style="background-color: white; color: #444444;">Our business model is refined and streamlined to offer the smoothest running mobile billboard service available in the USA. We strive to make every experience with our company one that is truly rewarding for our clients. We offer the best equipment (with our large elevating billboard trucks), outstanding printing quality with our large format printing machines, fast turn-around, and most importantly… our drivers are knowledgeable about getting the best exposure for our clients’ advertisements. They never hide their trucks when they are on the job. They know that the clients have access to GPS tracking that shows the exact position 24/7. The drivers always search out the best exposure opportunities available in any given market and give 110% to their job.</span></div>
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<span style="background-color: white; color: #444444;">Lastly, the next time you are looking to hire a mobile billboard company – remember there is a lot more to a campaign than just getting a cheap rate. Quality exposures mean that you will get a better response to your message. Your ad dollars will get a better Return On Investment with Billboards2Go.com saving you money on media and making you more money with a better response to your ad.</span></div>
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<span style="color: #444444;">To find out more why it pays 2Go with the pros... call me, Andrew Miller VP at 800-772-7539</span></div>
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Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-72002922019991469562012-06-25T13:44:00.000-04:002012-09-19T18:15:40.440-04:00MOBILE SMELL-A-VISION<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAHOtdNbZ1cuoKxc2YT9bx-wc6AT7b8e-mUW1z3H6TcOEaIlgxhoAspJzzTBhwBVRIrx5TJTtBYXvOI7NSAj5eoBVD3ENUnGOqO2na27O3v0hshDO8KLxsWkc7q2JPsgQtVm6-2xa9_oA/s1600/state-fair-scratch-sniff-mobile-billboard2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" hea="true" height="255" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAHOtdNbZ1cuoKxc2YT9bx-wc6AT7b8e-mUW1z3H6TcOEaIlgxhoAspJzzTBhwBVRIrx5TJTtBYXvOI7NSAj5eoBVD3ENUnGOqO2na27O3v0hshDO8KLxsWkc7q2JPsgQtVm6-2xa9_oA/s400/state-fair-scratch-sniff-mobile-billboard2.jpg" width="400" /></a></div>
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Another innovation from <a href="http://billboards2go.com/" target="_blank">Billboards2Go.com</a> is our entry into the odoriferous realm of mobile billboard advertising. A new ad campaign we are currently implementing for the State Fair in New Jersey features a couple of our very unique mobile billboards.<br />
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Every year we strive to do something out of the ordinary for the event, from drivers dressed up as clowns with fluoerescent afro-wigs to giant teddy bears waving out of the passenger side windows. This year ( <em>with the concept coming from the client</em> ) they wanted us to create the world’s biggest cotton candy scratch-and-sniff ad for "New Jersey's Biggest Event."<br />
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At first the idea sounded quite exciting and we jumped right in, but after the euphoria faded away we needed to figure out the procedure to implement the effect. That was a little more daunting. After consulting with professional chemists and testing a few supplied concoctions of super sweet smelling cotton candy concentrate (food grade - for safety concerns) we were finally able to achieve the client’s fragrant desires.<br />
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The sign’s graphics were designed in collaboration with Mike Guarino of NJ Creative Direction, an advertising and design agency based in Summit, NJ and Billboards2Go graphics and production manager, Russell Arthur. It features the locally ubiquitous State Fair Meadowlands logo on a blue sunburst background adjacent to a very cute young girl holding up a huge cotton candy treat.<br />
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After the printed banners are strategically infused with the cotton candy aroma, a pleasant smell may be acquired by an observer by rubbing their fingers on the area of the cotton candy image. Along with the application of the scent being fused to the cotton candy image, the vehicles are equipped with an aroma dispensing apparatus that enhances the overall experience when an observer is in close proximity to the mobile billboard unit. <br />
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Billboards2Go has been promoting the <a href="http://njfair.com/index.php" target="_blank">State Fair in Meadowlands NJ</a> for several years in a row. The fair’s managing director, Michele Tartaglione has said on numerous occasions that our huge mobile billboards really help attract customers to the fair. An added benefit to this year’s campaign from previous fairs is that we believe Michele is going to sell a heck of a lot more cotton candy!<br />
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Please let us know what unique ideas you may want to try for your business. Our creative department is available to answer any questions you may have about how to think outside the box when it comes to mobile billboard advertising. Contact Russell at <span style="color: #0b5394;"><a href="mailto:graphics@billboards2Go.com" target="_blank">graphics@billboards2Go.com</a></span> for further information.<br />
<br />Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0tag:blogger.com,1999:blog-76223260074519605.post-18399471276142173722012-02-13T14:30:00.005-05:002013-10-28T18:58:39.410-04:00You Get What You Pay For<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmfUg0aGqxqTA7S4u6oqSTg0v8-aYOO23OswawZxtbne2-PwpvHlmg0lmVceBM7re5lngaoiTqfXcZr4k1R1nsni1jPJZNHSr1gepIfaoz2i61MoTpJWrXrmr7htoVJoea4exH-MUti54/s1600/Billboard-Pick-Up-Truck.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmfUg0aGqxqTA7S4u6oqSTg0v8-aYOO23OswawZxtbne2-PwpvHlmg0lmVceBM7re5lngaoiTqfXcZr4k1R1nsni1jPJZNHSr1gepIfaoz2i61MoTpJWrXrmr7htoVJoea4exH-MUti54/s320/Billboard-Pick-Up-Truck.jpg" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The old proverb “you get what you pay for” rings very true with a return on investment for a mobile billboard media campaign. Another way to put it is “good work ain’t cheap and cheap work ain’t good.” It’s a time tested theory that when it “sounds too good to be true” it usually is not.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Had enough cliches yet? Just a couple more to follow… Over the past year or so I have been getting some feedback from potential advertisers that have been shopping around for a mobile billboard company to operate a campaign for them. A few of the rate quotes they tell me about seem much too low to be legitimate. Granted, they may be getting an advertising service called “mobile billboards” but there are huge differences in quality among vendors of this media.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The first red flag that should pop up is when you get a quote from a mobile billboard provider that is significantly cheaper compared to other vendors. Remember the “old bate and switch” is a popular dishonest sales tool that has been around forever and is a typical method to get someone to commit to an inferior product.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Often unscrupulous mobile billboard vendors will lure you in with low up front cost and then nickel and dime you all the way to the finish line. What may initially seem to be an attractive rate can be jacked up at invoice time with a lot of added costs. Or even worse, it is a low cost for non-performing media. Non-performing media is when the billboard operator spends more time sleeping in the truck than being on the specified targeted route. From parked in an ally way to not even showing up on the job at all are just a couple of habits a few mobile billboard vendors use to cut corners and improve their bottom line. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">It gets even scarier - The “low cost” vendors cut corners in many other ways to save money such as poor maintenance of the vehicles, disconecting the air-conditioning for the driver to save on fuel costs, hiring unqualified drivers, cheap banner printing that’s low in resolution and dull in color, no GPS satellite tracking of billboards, and more. Smaller, dirty and dented mobile billboards are unattractive and make a poor presentation which is a direct reflection on your advertising message.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Furthermore, you can’t afford to use a “cheaper” mobile billboard service because it will most likely cost you much more on the long run. From the possibility of lost sales to a damaged reputation there are countless reasons not to hire the cheapest guy on the block. The lesson to be learned before you get burned is “you get what you pay for” and paying just a few dollars more for your mobile billboard media may be the deference between success and failure of your sales promotion or special event.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">That said, Billboards2Go.com may not be the cheapest mobile billboard vendor on the block, but with justified confidence we can say we're your best bet for a reliable high-quality campaign. Not only do we run a good sized fleet of state-of-the-art mobile billboards, we only hire qualified professional drivers, we print our banners in-house with high resolution printers on quality materials, and allow our clients to see in real-time their working mobile billboards through GPS satellite enabled equipment easily over the internet.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Bottom line, we offer very competitive rates for a superior service. That’s why countless national brands have used our media time after time to promote their messages. Especially concerned are higher-end brands like supermarkets, restaurants and automotive dealerships that demand clean looking vehicles. And who can blame them. When it comes to food products, advertising on a sloppy looking mobile billboard could potentially turn off the target audience.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">So, the next time you need a quote for mobile billboard media. . . call us last! We may not be the cheapest, but we’ll be the best return for your ad dollar investment, guaranteed! Our rates are net with no hidden costs. You’ll know exactly what you are paying for up front and we promise to not “nickel and dime” you.</span>Andrew Millerhttp://www.blogger.com/profile/08054545237554738909noreply@blogger.com0