Monday, June 25, 2012
Another innovation from Billboards2Go.com is our entry into the odoriferous realm of mobile billboard advertising. A new ad campaign we are currently implementing for the State Fair in New Jersey features a couple of our very unique mobile billboards.
Every year we strive to do something out of the ordinary for the event, from drivers dressed up as clowns with fluoerescent afro-wigs to giant teddy bears waving out of the passenger side windows. This year ( with the concept coming from the client ) they wanted us to create the world’s biggest cotton candy scratch-and-sniff ad for "New Jersey's Biggest Event."
At first the idea sounded quite exciting and we jumped right in, but after the euphoria faded away we needed to figure out the procedure to implement the effect. That was a little more daunting. After consulting with professional chemists and testing a few supplied concoctions of super sweet smelling cotton candy concentrate (food grade - for safety concerns) we were finally able to achieve the client’s fragrant desires.
The sign’s graphics were designed in collaboration with Mike Guarino of NJ Creative Direction, an advertising and design agency based in Summit, NJ and Billboards2Go graphics and production manager, Russell Arthur. It features the locally ubiquitous State Fair Meadowlands logo on a blue sunburst background adjacent to a very cute young girl holding up a huge cotton candy treat.
After the printed banners are strategically infused with the cotton candy aroma, a pleasant smell may be acquired by an observer by rubbing their fingers on the area of the cotton candy image. Along with the application of the scent being fused to the cotton candy image, the vehicles are equipped with an aroma dispensing apparatus that enhances the overall experience when an observer is in close proximity to the mobile billboard unit.
Billboards2Go has been promoting the State Fair in Meadowlands NJ for several years in a row. The fair’s managing director, Michele Tartaglione has said on numerous occasions that our huge mobile billboards really help attract customers to the fair. An added benefit to this year’s campaign from previous fairs is that we believe Michele is going to sell a heck of a lot more cotton candy!
Please let us know what unique ideas you may want to try for your business. Our creative department is available to answer any questions you may have about how to think outside the box when it comes to mobile billboard advertising. Contact Russell at graphics@billboards2Go.com for further information.