Today, I’m taking you on an expedition through a jungle…the Business Jungle. Deep in this jungle, past the water cooler waterfalls and through the mountains of advertising expense and sales reports, lives a hunter named John Smith. During the past several years, John realized that the tough business environment was making it extreemly difficult to find the basic resources he needed to survive and prosper. One day, as John was wading through a river of emails he came across a subject header with the bold words “Drive and Thrive” emblazoned on it. It was information about the upcoming 2011 Business Survival Guide being created by Billboards-2Go. Inside the email were a few impressive photos and this note:
Drive and Thrive Tip #1:
Your closest audience could be your best customer.
Any seasoned survivalist will tell you that you must always be prepared. Whether it’s being ready to take on the ever-changing landscape of the economy or making the trek through the unpredictable marketing conditions of 2011, a little foresight and preparation goes a long way.
Why waste valuable resources on non-performing media? When your ad budget is lean and every dollar needs to count, you can’t throw it away on ineffective advertising. In this tough fiscal environment you need to act like a pack leader and go for the kill. Prancing around with unsuccessful advertising methods will cost you dearly. Radio and TV ads that air during off hours are basically throwing your hard earned money off the proverbial cliff. Newspapers may be more affordable but they lack the credibility of a media that is relevant. Online ads could work, but who really knows who seeing them.
There is one media that is proven to be a valuable tool in your supply of marketing weapons. That weapon is mobile billboard trucks. For grand opening, special events, brand awareness and store closings, there is no better advertising media tool than mobile billboards.
A large Mobile billboard driving around locally will reach your most desired audience… the people that are nearby your store or event. The ones that could make the direct decision to purchase your products or services. It is well documented that most retail businesses draw a high proportion of their customers from a limited geographic area. With the ability of mobile billboards to provide high-reach and frequency in a geographically confined area, dollar for dollar, you’ll spend less for more customers.
Don’t miss the adventure. Stay tuned for upcoming Drive and Thrive advertising tips!For More Information Please Vist Billboards2Go.com
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