Domino’s Pizza Corporate hired Billboards2Go.com in May of 2014 as a part of their marking strategy for a job recruitment effort. With a bold and clever mobile billboard advertisement stating Domino’s can put “dough in your pocket” - the billboard unit successfully targeted specific neighborhoods in Brooklyn, Queens and the Bronx recruiting for Delivery Drivers, Bikers and Assistant Managers.
Billboards2Go.com is proud to work with a fast food innovator and powerhouse like Domino’s Pizza. Each day, more than 1 million customers enjoy hot, delicious Domino’s Pizza products on every inhabited continent on Earth. Domino’s Pizza operates over 10,000 stores in more than 70 countries. For Domino’s to turn to Billboards2Go.com for assistance with their recruiting effort shows they understand that Billboards2Go.com is a trusted and effective media source to the food industry.
Over the past decade, Billboards2Go.com has worked with a variety of companies from retail, financial, automotive and entertainment; but food brands have always been the most critical when it comes to presentation. That is why many top companies in the food industry consistently rely on Billboards2Go.com to represent their brands to the public with new, state-of-the-art mobile billboards.
Another unique aspect of the Domino’s Pizza ad message was a tag line “Enter “billboard” as your referral source to get a free cake on your next order.” The clever additional copy helped identify the effectiveness of the media placement and execution on the client’s side. As far as effectiveness, the Domino’s Pizza executive who hired Billboards2Go.com said after the campaign completion that the mobile billboard recruitment effort was very successful and working with the Billboards2Go.com staff has been a wonderful experience. What’s better than that!
