Domino’s Pizza Brings Their Recruiting Efforts To The Busy Streets of New York City

Domino’s Pizza Corporate hired Billboards2Go.com in May of 2014 as a part of their marking strategy for a job recruitment effort. With a bold and clever mobile billboard advertisement stating Domino’s can put “dough in your pocket” - the billboard unit successfully targeted specific neighborhoods in Brooklyn, Queens and the Bronx recruiting for Delivery Drivers, Bikers and Assistant Managers.

Billboards2Go.com is proud to work with a fast food innovator and powerhouse like Domino’s Pizza. Each day, more than 1 million customers enjoy hot, delicious Domino’s Pizza products on every inhabited continent on Earth.  Domino’s Pizza operates over 10,000 stores in more than 70 countries. For Domino’s to turn to Billboards2Go.com for assistance with their recruiting effort shows they understand that Billboards2Go.com is a trusted and effective media source to the food industry.

Over the past decade, Billboards2Go.com has worked with a variety of companies from retail, financial, automotive and entertainment; but food brands have always been the most critical when it comes to presentation. That is why many top companies in the food industry consistently rely on Billboards2Go.com to represent their brands to the public with new, state-of-the-art mobile billboards.

Another unique aspect of the Domino’s Pizza ad message was a tag line “Enter “billboard” as your referral source to get a free cake on your next order.” The clever additional copy helped identify the effectiveness of the media placement and execution on the client’s side. As far as effectiveness, the Domino’s Pizza executive who hired Billboards2Go.com said after the campaign completion that the mobile billboard recruitment effort was very successful and working with the Billboards2Go.com staff has been a wonderful experience. What’s better than that!

Gambling on the Super Bowl with a Mobil Billboard Campaign

       

            Gambling on 800-GAMBLER.com was no gamble at all. As it turned out the NJ state sponsored gambling addiction hot line and help center took a shot on the Super Bowl and won big time. The Council on Compulsive Gambling of New Jersey hired Billboards2Go.com to run their first-ever mobile billboard awareness campaign. According to the CCGNJ organization’s “Information Specialist” Alice Ostapiuk, the mobile billboard they hired for a seven consecutive day campaign during the Super Bowl week was a true success. When the Gambler mobile billboard campaign ended, Alice said to Andrew Miller, VP of Billboards2Go, “Thank you for a job very well done, it looked great and many people saw our mobile billboard.”

The billboard was part of the Council’s campaign to call attention to the help available through the 1-800-GAMBLER helpline for sports bettors with gambling problems. Between January 28 and February 3, 2014, the billboard traveled a route around Bergen, Hudson, Essex, and adjoining areas, highlighting exposure to the local hotels, restaurants, shopping malls, business districts, commuter hubs as well as bumper-to-bumper traffic on major roadways. On Super Bowl Sunday, the mobile billboard traveled around the Met Life Stadium area as well as the above mentioned venues.

The Council was seeking to reach some of the estimated 35,000 NJ residents who are believed to be compulsive or problem gamblers who bet on sports. “Our message is that there is hope and help for this treatable addiction. With the Super Bowl being in NJ and the increasing availability of gambling opportunities in our State, there is a need to get out information to gamblers and families who may be struggling on their own.”

Typically, only deep-pocketed brands can afford Super Bowl placed advertising — as most media professionals know, a 30-second TV spot costs about $4 million, not including the cost that goes into developing an ad, securing a star if necessary, and producing it. However, considering the added amount of people coming into the area during the several days surrounding Super Bowl week, it was an outstanding economical opportunity for a select few brands to advertise with a mobile billboard campaign. According to the New York/New Jersey Super Bowl XLVIII host committee, visitors to the area have spent an average of $600 per person per day during the 10-day period surrounding the game and brought in over 600 million dollars to the local NJ/NYC economy.

CCGN was not the only non-profit organization with Super Bowl ad aspirations. Billboards2Go.com also ran several different mobile billboards for “ChooseNJ.com.” Founded in 2010, Choose New Jersey is a part of the state’s award-winning economic development organization; The Partnership for Action which consists of Choose New Jersey, the New Jersey Business Action Center, the New Jersey Economic Development Authority and the Commission on Higher Education. Together, they nurture economic growth throughout the state by attracting jobs and investment.

The “for-profit” organization, “Stevin Singer Jewelers” also took advantage of the influx of spectators to the area with two mobile billboard units. One promoting a Valentine’s message “They’re Real and They’re Spectacular” referencing the gold dipped roses available at their Philadelphia store as well as on-line. The second mobile billboard displayed a more general message promoting their web site, ihatestevensinger.com. The ad design was similar to the ubiquitous black and white billboards known to many in the Philadelphia area as the widely controversial as well as a successful media campaign started by owner Steven Singer over ten years ago.

              To sum up this article about the Super Bowl week exposure with a mobile billboard, one thing comes to mind…value! The quality exposure generated during the seven days surrounding the Nation’s biggest sports event was priceless. With approximately 500 square feet of advertising space traveling to the most populated areas such as Newark, Hoboken, Jersey City and Manhattan, the advertisers received a great deal of bang for their media buck. For a fraction of the cost of tradition media, Billboards2Go.com delivered a genuine Super Bowl audience for their clients.

FREE... may be the most appealing word in advertising!

St. Edmond's Academy Students in front of their Billboards2Go.com mobile billboard.

An economic motivation is where price is the main motivating factor. And “FREE”… to the ears of a consumer is one of the most beautiful sounding words they can hear. Although, the word "free" may be a double-edged sword for retailers. As an experienced media provider, I am often asked to come up with a “hook” for an ad and I always turn to what I believe is one of the best emotional motivators available, and that is to give something away for free. The word FREE typically catches our attention. Moreover, when used the correct way, almost always helps the retailer increase their bottom line.

If using the word FREE in an advertisement automatically guarantees sales and profits, everyone would be giving away FREE products and services. Free needs to be used with caution. And remember, there is an old rule in marketing, “Never give away something you sell, unless you have a reliable plan to make a profit doing it.”

You could learn that old rule the hard way when your advertisement backfires and becomes a recipe for regret. The best advice to ensure success of your “free” giveaway is to tie it to some kind of commitment to your product or service. The last thing you want is a flash mob that quickly raids your retail establishment, grabs whatever free items available, and turns around never to be heard from again. Not only did you not make any profit in that case, you probably lost future sales as well, all because you did not have a well thought out marketing plan.

So how do you make a profit giving away things for free? Number one; make sure the giveaway will induce a sale of one of your products and or services. For example: Free is a powerful tool when used properly. As with a mobile billboard promotion we recently created for the Greene Turtle Sports Bar & Grill in Long Island NY, the word free is combined (and in my humble opinion) with another beautiful sounding word… Beer. The objective of the restaurant is to build a larger lunch crowd. A Free Draft Beer is a relatively inexpensive promotion for a restaurant when attached to the purchase of a main entrée. The hook will certainly motivate a receptive local audience to stop by the Greene Turtle for lunch. It's the proverbial "win win." The responding customers love receiving a free beer, appreciate the savings and the restaurant gets a lot of new business they may otherwise have missed out on.

Another recent entry into the world of “Free” is a mobile billboard campaign we are currently running for the St. Edmond’s Academy in Wilmington DE. (Photo shown above.) They've gone one-step further by offering "Free Tuition." Actually, the fine print is 6 months free tuition. Although, the perceived value is extremely high for a private school’s tuition, they are offering it as an incentive to enroll students for at least a full year. The offer of free tuition is from January to June and it's being marketed to public schools in their local area within a radius of about 20 miles from their academy. For the next few weeks, the mobile billboard will get exposure near the targeted public schools where parents are dropping-off and picking-up their kids. The billboard will also reach out to "parents" who may be found at local supermarkets and shopping malls.

With the huge clutter of different products and services available to consumers an understanding of how people are motivated to buy is essential to effective marketing strategies. Motivation works as a complex process and a tag-line of Free often works well. If you represent a product, brand or service that may benefit from a mobile billboard campaign with a “free something” hook, let us know and we will be happy to create an effective mobile billboard advertisement for you. By the way, our design services at Billboards2Go.com are... *FREE!

Mobile Billboard in Drag Race at Raceway Park Englishtown NJ

by Bob Goodwin 

On September 14th, Andrew Miller (VP of Billboards2go.com) was the race driver behind-the-wheel at the US Diesel Truckin’ Nationals. Andrew did not drive the Billboards2Go professional dragster, but he did race one of the company’s diesel powered mobile billboards. (photo shown left) According to track officials, the annual event at Raceway Park in Englishtown New Jersey attracted over seventeen thousand people- it’s biggest turnout in 25 years.

The US Diesel Truckin Nationals is an all day "trucks only" event that features hundreds of custom, racing and show trucks, plus the Transportation Industry Service and Equipment trade show. The event culminated with a thrill show featuring jet powered trucks, dragster trucks and Monster trucks pouncing on and crushing several lines of junked cars. The event draws huge crowds of people who work in the trucking and related industries among many others, young and old who just love trucks. There is no other truck extravaganza like it. Best of all, the thousands of Truckers, Fleet Owners, Manufacturers and Fans all attended with a good frame of mind and a special camaraderie that seems to exists only between soldiers that have experienced the crucible of combat together. 

Andrew ran 5 passes down the packed-bleacher drag strip making it all the way to the semi-finals. His Billboards2Go truck raced the ¼ mile track at decent ET of 25 seconds and at a shattering top speed of about 52 MPH. He was in a good position to win in his category when he “red lighted” on his last pass. Additionally after each pass, Andrew stopped a few times in different spots on the return road in front of the bleachers and tossed HFI logo tee-shirts and caps to the overwhelmingly enthusiastic crowd. Between the races the Billboard2Go truck slowly cruised the pit areas and parked in prominent positions to get the best possible exposure for the client HFI.

You may be asking yourself, how can a billboard truck win any race when they seem to be slow and lumbering? It’s an easy answer… it’s called Bracket Racing (Google it). Bracket Racing is a form of drag racing that allows for a handicap between the predicted elapsed times of two faster and slower vehicles racing down a 1/4 mile drag strip. The effect of the bracket racing rules is to place a premium on consistency of performance of the driver/vehicle package rather than on raw speed and HP, which in turn makes victory less dependent on large infusions of money, and more dependent on mechanical tuning and driving skill.

The Billboards2Go mobile billboard truck featured a message from the HFI Isuzu Truck Dealership. According to the HFI VP Brian Costigan, the audience and method of placement of his ad was ideal in every way. They were very pleased with the massive targeted exposure opportunity for their company. So much so that HFI booked the event again (that day) for the 2014 race. Andrew says he doesn't know of any other advertising job that would be as exciting on so many levels. His personal feeling about truck racing and getting targeted media exposure at the same time for his client is summed up in a few words… “Daddy has to go to work now. See you later kids.”

This article was written and submitted by Bob Goodwin, Customer Service Manager at Billboards2Go.com.  All inquiries about Billboards2Go.com media services may be sent to Andrew Miller, VP via email:  Andrew@Billboards2Go.com

Two words of advice for advertisers still considering the 2014 Super Bowl: Act Fast.

The headline above was taken from a recent article published in USA Today. It’s in reference to the availability and high cost of advertising during the Super Bowl on broadcast TV. The article stated ad space for 30 second slots are selling for over 4 million dollars. That level of media budget is affordable to a select few brands with deep pockets.

What about the many businesses that would love to take advantage of the large audience the annual sports event attracts but are not rolling in dough? Billboards2Go.com has a creative solution… we are offering a different branding experience than TV during the game, but never-the-less a Super Bowl market audience. There is still time to book a mobile billboard campaign for the MetLife’s Stadium route for Super Bowl week - leading up to and during the game that includes reaching a captive audience driving into and out of the Meadowlands sport complex area, Jersey City Waterfront, Hoboken and the downtown Newark business district.

A smaller ad budget can win big during Super Bowl week. For just pennies on the dollar compared to other Super Bowl OOH ad space opportunities a brand will achieve optimum exposure with a mobile billboard ad. Billboards2Go.com still has a few mobile billboard units available for this event. The deadline for booking a mobile billboard campaign with us is September 30th - or depending on the availability of limited inventory.

Billboards2Go.com is a turnkey media provider. From award winning creative, high resolution banner production and state-of-the-art mobile billboard equipment, we offer everything it takes to get the exposure your clients’ need. We do all the work and you get all the glory. We’re reliable, effective and surprisingly affordable.

Don’t wait for the last minute to be part of the historic event… “Act Fast.” Super Bowl XLVIII will be the 48th edition of the Super Bowl in American football, and the 44th annual championship game of the modern-era National Football League (NFL). It is scheduled to be held on February 2, 2014 at MetLife Stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey to determine the champion for the 2013 season. This would be the first Super Bowl to be played outdoors in a cold weather environment, the first in 38 years to be played outdoors on artificial turf and the first in which two US states (New York and New Jersey) will work together with hosting duties.

For further Information Please Contact Andrew Miller, VP of Billboards2Go.com via email Andrew@billboards2go.com or cell, 917-628-4953     www.Billboards2Go.com

Eye-popping custom fabricated billboards stand out from the crowd!

Our company's fleet of mobile billboards were deliberately designed to carry extra weight to offer the creative advantage for attaching custom 2D or 3D elements.

At Billboards2Go.com we strive to be your first choice for quality turn-key mobile billboard media solutions. In doing so, we are proud to announce that our production service is now offering unique design presentation opportunities.

To get noticed these days, advertisers often need to go to the next level to capture the more distracted, hard-to-please audience. When you need to command attention, we’re your front row ticket to success. Our talented design team can translate your concepts into a bold 2D or 3D mobile billboard, creating an eye-popping memorable experience for your audience. With as little as a small 2D extension designed to enrich a standard 10’ x 22’ board (as shown above with the Jagermeister bottle) or mind-blowing 3D elements, we have the skills to meet your conceptual demands and production budgets.

Our Custom Resources Include - but are not limited to:

Simple 2D Extensions, Large Vacuum-formed Elements, Custom Fiberglass Structures, LED Enhancements, Moving Mechanical Elements, Scent Dispensing Technology, Large Scratch-N-Sniff Areas, Theatrical Smoke, Continuous Bubbles, Amplified Sound and Local FM Radio Broadcasting

Our expert team knows how to produce a look that will last while parked for stationary display or in transit up to 60 mph down a highway. And with our exclusive telescoping billboard technology your message will be even more eye-catching.

It’s easy and straight-forward: Our clients submit a flat mock-up of their design and a portion is recreated into an attention–grabbing 2D or 3D enhancement that stands out from the rest of the board.

Your project deserves the most creative implementation possible and we’re ready to quote a custom fabricated project that will turn a lot of heads for a rate that is affordable. We can execute the whole experience from conception to installation in a matter of a few weeks or less, depending on the extent of the enhancements.

Let your imagination soar with the possibilities and let's make it happen!

Additional resources about 3D billboards Link

Got Speed?

New York City is well known as a gritty and tough place to grow up and make it. “If you can make there, I’ll make it anywhere” as Frank Sinatra famously crooned, is words of wisdom. Now, I’m sure many of you can relate to the hustle-n-bustle of being in the advertising business in this town, especially if you commute in and out of here every day. For myself I’ve been working in Manhattan for over 25 years and I’m still not use to all of its insanity. That’s where drag racing comes in for me. To some it’s a loud and useless sport and to others it’s a symphony of mans’ achievements in engineering. With a mechanical engineering background and a self described “motor-head” I fall on the latter side of the argument.

What’s the thrill of drag racing? Foremost, many people love the excitement of cars racing down a track, but fewer know just how these machines work. From horsepower of the engine, weight of the car, friction of the road, to air resistance, all of these aspects can be explained by physics when broken down into their various components. The thrill for me is born out of a combination of manipulating the shear horsepower, the high decibels and a competitive spirit.

As our race team’s active crew chief, drag racing has given me an outlet to make some noise, take advantage of my mechanical skills and have a little unique fun away from the hectic schedule of the media business. When my team and I arrive at a track we concentrate on one mission and that is to safely win races. In order to do that there are literally hundreds of variables that go into a successful run. From a well tuned engine to a focused driver, everything needs to be synchronized like a Swiss clock.

The atmosphere at the race track is thick and intense. Our racing category puts us up against seasoned professionals traveling over 150 mph in a matter of a few seconds. There’s little room for error and “safety” is our mantra. When our team driver Russell Arthur was a kid he was convinced that one day he was going to become an Astronaut. Although he was only about eight years old at the time his dream has gotten a little closer to being fulfilled. Now as a professional race car driver (and our graphic and production manager) he has gained the insight of what it must feel like for an astronaut at launch time. At the starting line of a race he experiences the intense g-force that is comparable to a rocket’s lift off.

To sum up this article I would like to add that drag racing is an art, albeit loud, the noise is music to my ears. If you would like to see the Billboards2Go.com racing team in action, you’ll find us at Raceway Park in Englishtown NJ this coming July 28th. The events are the 34th Annual Old Time Drags & Rod Run and the11th Annual Funny Car Reunion. Besides racing in the event we’re sponsoring the “Jungle Jim Award” for the best burn out. If you don’t know who Jungle Jim was or what a burn out is, don’t worry… you’ll have a blast anyway if you show up. The doors open at 8am.

Lastly, a good tip: bring hearing protection, a hat and a bottle of water.