After being
racked across the coals, advertisers are afraid to spend their ad budgets on
underperforming or nonexistent media… and who can blame them? The Fortune Magazine article I
linked to on the bottom of this blog post specifically references a multi-billion-dollar fraud perpetrated
against savvy and not too savvy online media buyers. Not only does it hurt
legitimate media outlets but also has far reaching repercussions throughout the
ad media industry. The article declares, half or more paid online display
advertisements that ad networks, media buyers, and ad agencies have knowingly
been selling to clients over the years have never appeared in front of the
eye-balls of live human beings. That is a shocking claim (but believable) considering
the difficulty to offer realistic and solid proof of performance measurements.
Digital
marketers may tell their clients that "impression" is ad slang for one
person seeing an advertisement one time, but that statement is far from
accurate. Online advertising is based on an "impression"— without the
impression, then an advertisement cannot be viewed or clicked or provoke any
other engagement. But, impressions may be manipulated in many ways from high-tech hacker
algorithms creating a convoluted spider web of phony traffic to other tricky
methods of deception such as "cookie-stuffing”, “fake clicks” and “fake websites”.
Ad media
clients have been putting their faith (and large budgets) into a media that has
been proven to be a wild guess. It’s almost as if there is a conspiracy of self
inflicted denial. No one wants to admit there is a problem. Certainly, the ad agencies
that rely on the revenue stream among the multitudes of web sites promoting thier space want to believe all is well in cyberdom. As the author of
the linked article concluded “As long as a see-no-evil attitude will persist, half
of the $50-billion digital marketing industry will remain fraudulent.
It’s time
to wake up and smell the pixels. Online advertising is not what it’s touted to
be. Although there is plenty of legitimate traffic, if you add up for all the
fraud, you are paying a heck of a lot more per “impression” than you were lead
to believe. “So much for making advertising more efficient and accountable.”
So what
does this have to do with Billboards2Go.com? I will answer that with
a simple declaration: “OOH media buyers please be aware that Billboards2Go.com
offers a 100% proof-of-performance guarantee on every one of our mobile
billboard advertising campaigns.” For over 15 years, Billboards2Go.com has excelled
in quality proof-of-performance for our clients. From partnering with a major
telcom provider for GPS Satellite Tracking of our many mobile billboard units to
photographic proof in the client’s market, there is no doubt we
are offering the best service available. Our mobile billboards are real, they're huge, and with about 500 square feet of ad space per unit, they make an awesome impression. They may be used for targeting specific events, zip codes, major shopping areas, other high-traffic venues and more.
If you are exhausted
from wasting your ad budgets on underperforming media, please contact
me immediately for a free consultation on what a Billboards2Go.com mobile
billboard campaign can do to increase your bottom line. That's just how we roll.
Please Visit Us at www.Billboards2Go.com
Please Visit Us at www.Billboards2Go.com
